Experiential Events Marketing Lead

Experts Plus Recruitment Services; Dubai; In loco; AED 140.000 - 240.000; Tempo pieno

Descrizione del lavoro

Experts Plus Recruitment Services seeks a senior marketing leader to drive integrated campaigns for exhibitions, conferences and live events in Dubai. You will shape marketing calendars, budgets and creative direction while coordinating with PR agencies and media partners.

The role focuses on B2B and B2C marketing, strategic planning, stakeholder management and data-driven campaigns across social, digital and traditional channels to elevate brand presence at high-profile events.

Competenze

• 10+ years of experience in Marketing within Exhibitions, Events, or Experiential industries.
• Proven experience in exhibition or event marketing (B2B & B2C).
• Bachelor’s degree in Marketing, Communications, or related field.
• Expertise in strategic planning, budgeting, and stakeholder management.
• Proficiency in social media strategy, PR management, and campaign analytics tools.
• Strong understanding of branding, creative communication, and digital media ecosystems.

Mansioni

• Develop and execute integrated marketing strategies for exhibitions, conferences, and live events.
• Create marketing calendars, campaign frameworks, and budget allocations.
• Oversee creative direction and content development across digital, print, and on-ground touchpoints.
• Lead coordination with PR agencies, media partners, and creative design studios.
• Develop and manage PR strategies, press releases, and media engagement plans.
• Lead digital campaigns across social media, Google, and email marketing platforms.
• Plan and manage visitor acquisition campaigns and strategic partnerships.
• Oversee marketing presence and experience during live events.

Conoscenze

Marketing leadership

Exhibitions marketing

B2B/B2C marketing

Strategic planning

Budget management

Stakeholder management

Social media strategy

PR management

Campaign analytics

Branding

Digital media

Formazione

Bachelor’s degree in Marketing, Communications, or related field

Descrizione del lavoro

Experts Plus Recruitment Services seeks a senior marketing leader to drive integrated campaigns for exhibitions, conferences and live events in Dubai. You will shape marketing calendars, budgets and creative direction while coordinating with PR agencies and media partners.

The role focuses on B2B and B2C marketing, strategic planning, stakeholder management and data-driven campaigns across social, digital and traditional channels to elevate brand presence at high-profile events.