Head of Marketing

Esmos Recruitment; Dubai; On-site; AED 1,500,000 - 1,900,000; Full time

Job summary

ESMOS is seeking a Head of Marketing for our client in the events industry, based in Dubai. You will direct the Marketing team, strategize and implement integrated plans for the exhibitions portfolio, and oversee creative management.

You will collaborate with project directors to drive revenue growth, supervise PR, and ensure identity guideline adherence while leading communications and design initiatives.

Qualifications

• 10+ years of marketing experience, with emphasis on B2B exhibitions.
• Strong understanding of business practices and stakeholder management.
• Excellent written and spoken English, with report writing, copywriting and presentation skills.

Responsibilities

• Direct and manage the Marketing team for the exhibitions portfolio.
• Develop and implement integrated marketing plans and campaigns.
• Oversee creative management, PR activities and on-site marketing.
• Collaborate with project directors/managers to drive revenue growth.

Skills

Marketing leadership

B2B exhibitions

Strategic planning

Copywriting

Communication

Education

Business/Management degree

Job description

ESMOS is currently recruiting for our client in the events industry a new Head of Marketing based in Dubai.

As a Head of Marketing in the exhibitions sector, you'll direct and manage the Marketing team, strategizing and implementing integrated marketing plans. You'll also oversee creative management initiatives. Your role involves directly managing assigned events, overseeing Marketing Managers' responsibilities. Collaborating with project directors and managers, you'll devise and implement marketing strategies for the exhibition portfolio, create innovative campaigns, supervise tactical marketing and PR, and assist in show development. Additionally, you'll research new markets, develop data management procedures, oversee onsite activities, ensure identity guideline adherence, and implement revenue growth strategies. Leading communication and design initiatives to ensure creative work quality is also part of your responsibilities.

Requirements:

• Minimum 10 years' experience in Marketing, B2B exhibitions marketing is essential
• Extensive exposure to various marketing practices and precedents.
• Profound knowledge of business management and practices, preferably with a formal qualification in business/management studies.
• Strong communication and interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.
• Communication – excellent written English and verbal communication skills, report writing, copywriting and presentation skills