Portfolio Head of Marketing

Kingston Stanley; Dubai; In loco; AED 300.000 - 600.000; Tempo pieno

Descrizione del lavoro

Kingston Stanley is seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio in Dubai. You will drive audience growth, brand positioning and commercial performance through integrated, data-driven campaigns.

Working with commercial, partnerships and conference teams, you will deliver multi-channel campaigns to attract visitors, delegates, exhibitors and sponsors while strengthening the event’s market position, leading a

Competenze

• Bachelor’s degree in Marketing, Business or related field.
• Experience in senior marketing roles within exhibitions, B2B events, conferences or media.
• Knowledge of digital marketing, CRM systems and marketing automation tools.
• Strong leadership, stakeholder management and communication skills.
• Analytical and results-driven with the ability to manage multiple projects in a fast-paced environment.

Mansioni

• Develop and deliver the overall marketing strategy for a major exhibition or event portfolio.
• Lead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisition.
• Manage brand positioning and ensure consistent messaging across all channels.
• Lead digital marketing initiatives including paid media, search, social, CRM and marketing automation.
• Work closely with commercial teams to support revenue growth and exhibitor acquisition.
• Manage media partnerships and industry collaborations to expand reach.
• Monitor campaign performance, analyse audience data and optimise marketing effectiveness.
• Lead and develop a high-performing marketing team.

Conoscenze

Marketing leadership

Exhibitions experience

Digital marketing

Data-driven

Formazione

Bachelor’s degree in Marketing, Business or related field

Strumenti

CRM systems

Marketing automation

Descrizione del lavoro

We are seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio. This role is responsible for driving audience growth, brand positioning and commercial performance through integrated, data-driven marketing campaigns.

Working closely with commercial, partnerships and conference teams, you will deliver multi-channel campaigns that attract visitors, delegates, exhibitors and sponsors while strengthening the event’s market position.

Key Responsibilities

• Develop and deliver the overall marketing strategy for a major exhibition or event portfolio
• Lead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisition
• Manage brand positioning and ensure consistent messaging across all channels
• Lead digital marketing initiatives including paid media, search, social, CRM and marketing automation
• Work closely with commercial teams to support revenue growth and exhibitor acquisition
• Manage media partnerships and industry collaborations to expand reach
• Monitor campaign performance, analyse audience data and optimise marketing effectivenessLead and develop a high-performing marketing team

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• Experience in senior marketing roles within exhibitions, B2B events, conferences or media
• Knowledge of digital marketing, CRM systems and marketing automation tools
• Strong leadership, stakeholder management and communication skills
• Analytical and results-driven with the ability to manage multiple projects in a fast-paced environment