Head of Marketing Business Development

Confidential Company; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential Company is building a local Africa-focused channel and marketing strategy from its Dubai base, aiming to expand into West Africa with a three-tier distributor/dealer/installer network and tailored pricing rules. The role requires recruiting and leading a localized sales team, while coordinating with product, supply chain, and pricing to meet revenue targets.

The candidate should have 3–4+ years in Africa residential energy storage, strong channel management experience, and fluency

Qualifications

• Industry exp Africa-energy (3-4+ years) in residential energy storage or related.
• Channel management: proven ability to build a channel system from scratch or run a regional channel.
• Fluent English; Chinese is a plus; working language is English.
• Willingness to travel frequently and collaborate across cultures.

Responsibilities

• Design distribution architecture, channel tiers and pricing for Africa residential storage.
• Build a three-tier network of distributors / dealers / installers and codify SOPs.
• Recruit, onboard, empower and manage channel partners; design rebates and market-support policies.
• Own the Africa sales target; breakdown country goals; drive shipments, collections and inventory turnover.
• Identify priority countries (West Africa first); coordinate local marketing and government/key-account relations.
• Build a localized sales team; recruit roles like regional sales lead; set goal management and incentives.
• Monitor competitive landscape, tariffs/policies and price trends; feed insights to product, supply chain and pricing teams.

Job description

Location: Dubai

Key Responsibilities

Brand & Product Positioning

We are building a local new-energy brand with an integrated solar-storage product for small merchants and households, positioned on "high cost-performance, easy installation" to solve local pain points (frequent outages, unstable grids, high diesel-generation costs). This role requires building and executing localized channel and marketing strategies around this positioning — candidates must have genuine understanding of the African residential-storage market and target users.

Design the distribution architecture, channel tiers and pricing system for Africa residential storage; build a three-tier network of distributors / dealers / installers and turn it into replicable rules and SOPs.

Recruit, onboard, empower and manage channel partners; design rebate, incentive and market-support policies; review channel health regularly to grow coverage and sell-through efficiency.

Sales Targets & P&L Ownership

Own the annual Africa sales target; break down and execute country-level goals; drive shipments, collections and inventory turnover to deliver revenue and margin.

Market Development & Branding

Identify and penetrate priority countries (West Africa first); coordinate local marketing, brand exposure, government/key-account relations and joint marketing with key channels.

Team Building & Enablement

Build a localized sales team; recruit and develop key roles such as regional sales and Country Sales Head; establish goal management and incentive mechanisms.

Market Insight & Feedback

Continuously track the competitive landscape, tariffs/policies and price trends of Africa residential storage; feed first-line intelligence and requirements back to product, supply chain and pricing teams.

Qualifications

Must-Have

• Industry experience: 3-4+ years in Africa residential energy storage (or solar/storage / new-energy related), with deep understanding of residential storage products (batteries, inverters, all-in-one units, off-grid/grid-tied solutions, etc.).
• Channel expertise: Familiar with distribution rule-making and channel management, with proven success building a channel system from scratch or running a regional channel.
• Location & identity: Chinese or local candidates welcome; Chinese candidates may be based in Dubai with compensation following Dubai local standards; local candidates will be based in target African countries.
• Languages: Fluent Chinese or English (English as the working language); French is a plus (several West African countries are Francophone).
• Mindset: Entrepreneurial, execution-driven and results-oriented; comfortable with frequent travel and cross-cultural collaboration.

Preferred

• Existing distributor / dealer / installer network or industry contacts in West Africa.
• Channel-management experience at a storage / PV-inverter brand or tier-1 manufacturer.
• Hands-on delivery of off-grid micro-grid or diesel-replacement projects.
• Familiarity with local financing / leasing / PAYG (pay-as-you-go) payment models in Africa.