Head of Insights & Market Intelligence — Multi-Sector

Salt; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Salt is building a world-class group marketing function in the UAE and needs a senior insights leader to establish the research and analytics capability across its portfolio. You will own the insights agenda, turning market, customer, brand and stakeholder data into clear insight that shapes strategy and investment across the group and its portfolio companies.

You will report to executive leadership and government stakeholders, driving decisions that support long-term economic development for

Qualifications

• 7-10 years in market research, consumer or customer insights, brand research, strategy or analytics.
• Hands-on experience designing quantitative and qualitative research and managing research agencies.
• Strong in survey design, brand tracking, segmentation and data storytelling; confident with Excel, PowerPoint and Power BI or Tableau.
• SPSS, R or Python and social listening tools are a plus.
• Fluent English; Arabic is desirable.
• UAE/GCC market and multi-sector experience is a strong advantage.

Responsibilities

• Set the agenda. Build and run an annual research plan, turning questions from Brand, Digital, Communications, BD and portfolio teams into sharp research briefs.
• Read the market. Track sectors, competitors, government priorities and macro trends, and deliver regular intelligence packs to leadership.
• Measure the brand. Design and run brand health, awareness and reputation tracking across government, institutional, partner and public audiences.
• Know the audience. Lead quant and qual research, from surveys and focus groups to interviews, and build segmentation, personas and journey insights.
• Get the best from agencies. Brief, manage and evaluate research agencies, panels and data providers.
• Tell the story. Combine primary research, secondary sources, campaign and business data into crisp recommendations for senior leaders.
• Build the engine. Create a central insights repository, and use AI and analytics tools for desk research, social listening and reporting.

Skills

Survey design

Brand tracking

Segmentation

Data storytelling

Excel

PowerPoint

Power BI

Tableau

SPSS

R

Python

Social listening

Education

Bachelor's degree in marketing/economics/statistics/psychology or related field

Postgraduate qualification

Tools

Excel

PowerPoint

Power BI

Tableau

SPSS

R

Python

Job description

Salt is building a world-class group marketing function in the UAE and needs a senior insights leader to establish the research and analytics capability across its portfolio. You will own the insights agenda, turning market, customer, brand and stakeholder data into clear insight that shapes strategy and investment across the group and its portfolio companies.

You will report to executive leadership and government stakeholders, driving decisions that support long-term economic development for