Head of Guest Insights & Experience Strategy

Miral Experiences; Abu Dhabi; Sur place; AED 600 000 - 900 000; Plein temps

Résumé du poste

Miral Experiences in Abu Dhabi invites a strategic Head of Insights to lead guest and consumer insights across our attractions and theme parks. You will integrate guest feedback, consumer research, and operational data to uncover what guests experience, why it happens, and where we can make the greatest impact.

You will also shape forward-looking research to guide new concepts and investments. You’ll collaborate with Innovation, Digital, Analytics, Marketing and park leadership to translate

Qualifications

• 5+ years’ experience in consumer insights, guest insights, Voice of Customer, market research or CX analytics.
• Strong experience in both quantitative and qualitative research.
• Experience managing end-to-end survey/research programmes and combining insights from multiple data sources.
• Strong analytical skills with experience using tools such as Power BI, survey platforms, text/sentiment analytics and advanced Excel.
• Ability to translate data into compelling, executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing research agencies or vendors.

Responsabilités

• Own the end-to-end guest and consumer insights programme across our attractions.
• Lead quantitative and qualitative research, including surveys, concept testing, guest journey research and feedback analysis.
• Connect guest sentiment with operational and commercial data to identify what drives NPS, CSAT, return intent and spend.
• Turn complex data into clear, actionable insights and recommendations for senior leadership.
• Identify guest needs, pain points and emerging trends to support innovation and experience design.
• Partner with Innovation, Digital, Analytics, Marketing and park leadership to ensure insights translate into business decisions.
• Manage research partners and ensure high standards of data quality and insight governance.

Connaissances

Quantitative research

Qualitative research

Data storytelling

Stakeholder management

Vendor management

NPS analysis

Advanced Excel

Power BI

Survey platforms

Text sentiment analytics

Formation

Bachelor’s degree in Market Research, Analytics, Data Science, Statistics, Business, Psychology, Social Sciences or a related field

Outils

Power BI

Excel (Advanced)

Description du poste

Miral Experiences in Abu Dhabi invites a strategic Head of Insights to lead guest and consumer insights across our attractions and theme parks. You will integrate guest feedback, consumer research, and operational data to uncover what guests experience, why it happens, and where we can make the greatest impact.

You will also shape forward-looking research to guide new concepts and investments. You’ll collaborate with Innovation, Digital, Analytics, Marketing and park leadership to translate