Head of Insights

Miral; United Arab Emirates; On-site; AED 551,000 - 845,000; Full time

Job summary

Miral in the United Arab Emirates is seeking a Head of Insights to lead our guest and consumer insights capability across our attractions and theme parks. You will integrate guest feedback, consumer research, and operational data to uncover what guests experience, why it happens, and where we can maximize impact.

You will also steer forward-looking research to shape new concepts, experiences and investment decisions, partner with Innovation, Digital Analytics, Marketing and park leadership, and

Qualifications

• Bachelor's degree in Market Research, Analytics or related field.
• 5 years of experience in consumer insights or guest insights.
• Strong experience in both quantitative and qualitative research.
• Experience managing end-to-end survey programs.
• Ability to translate data into executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing agencies/vendors.

Responsibilities

• Lead end-to-end guest and consumer insights programme across attractions.
• Lead quantitative and qualitative research including surveys and concept testing.
• Connect guest sentiment with operational and commercial data.
• Turn data into actionable insights and recommendations for senior leadership.
• Identify guest needs and trends to support innovation and experience design.
• Partner with Innovation, Digital Analytics, Marketing and park leadership to translate insights into business decisions.
• Manage research partners and ensure data quality and governance.

Skills

Power BI

Survey platforms

Text sentiment analytics

Advanced Excel

Quantitative research

Qualitative research

Executive storytelling

Stakeholder management

Vendor management

Education

Bachelor's degree in Market Research

Tools

Power BI

Job description

Role Overview

We are looking for a Head of Insights to lead our guest and consumer insights capability across our attractions and theme parks

This role will bring together guest feedback consumer research operational and commercial data to uncover what our guests experience why it happens and where we can make the greatest impact You will also lead forward-looking research to shape new concepts experiences and investment decisions

What you ll do

Own the end-to-end guest and consumer insights programme across our attractions Lead quantitative and qualitative research including surveys concept testing guest journey research and feedback analysis Connect guest sentiment with operational and commercial data to identify what drives NPS CSAT return intent and spend Turn complex data into clear actionable insights and recommendations for senior leadership Identify guest needs pain points and emerging trends to support innovation and experience design Partner with Innovation Digital Analytics Marketing and park leadership to ensure insights translate into business decisions Manage research partners and ensure high standards of data quality and insight governance

What we re looking for

Bachelor s degree in Market Research Analytics Data Science Statistics Business Psychology Social Sciences or a related field 5 years experience in consumer insights guest insights Voice of Customer market research or CX analytics Strong experience in both quantitative and qualitative research Experience managing end-to-end survey research programmes and combining insights from multiple data sources Strong analytical skills with experience using tools such as Power BI survey platforms text sentiment analytics and advanced Excel Ability to translate data into compelling executive-level stories and recommendations Experience influencing senior stakeholders and managing research agencies or vendors