Head of Insights

Miral Experiences; United Arab Emirates; On-site; AED 350,000 - 520,000; Full time

Job summary

Miral Experiences in the United Arab Emirates is seeking a Head of Insights to lead our guest and consumer insights capability across our attractions and theme parks. This role will bring together guest feedback, consumer research, operational and commercial data to uncover what our guests experience, why it happens, and where we can make the greatest impact.

You will also lead forward-looking research to shape new concepts, experiences and investment decisions.

Qualifications

• 5+ years’ experience in consumer insights, guest insights, Voice of Customer, market research or CX analytics.
• Strong analytical skills with experience using tools such as Power BI, survey platforms, text/sentiment analytics and advanced Excel.
• Ability to translate data into compelling, executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing research agencies or vendors.
• Experience managing end-to-end survey/research programmes and combining insights from multiple data sources.

Responsibilities

• Own the end-to-end guest and consumer insights programme across our attractions.
• Lead quantitative and qualitative research, including surveys, concept testing, guest journey research and feedback analysis.
• Connect guest sentiment with operational and commercial data to identify what drives NPS, CSAT, return intent and spend.
• Turn complex data into clear, actionable insights and recommendations for senior leadership.
• Identify guest needs, pain points and emerging trends to support innovation and experience design.
• Partner with Innovation, Digital, Analytics, Marketing and park leadership to ensure insights translate into business decisions.
• Manage research partners and ensure high standards of data quality and insight governance.

Skills

Quantitative & qualitative research

Executive storytelling

Stakeholder influence

Vendor management

Data analysis

Cross-functional collaboration

Research programme management

Education

Bachelor's degree in Market Research, Analytics, Data Science, Statistics, Business, Psychology, Social Sciences or related field

Tools

Power BI

Excel

Survey platforms

Text sentiment analytics

Job description

Join us at Miral Experiences!

Miral Experiences is a region’s leader in the management and operation of world-class, award-winning immersive attractions and experiences across Abu Dhabi. Our diverse portfolio includes some of the most iconic entertainment and leisure destinations, including Ferrari World Yas Island Abu Dhabi, Yas Waterworld Yas Island Abu Dhabi, Warner Bros. World™ Yas Island Abu Dhabi, SeaWorld Yas Island Abu Dhabi, CLYMB™ Yas Island Abu Dhabi, and TeamLab. Phenomena Abu Dhabi, and CLYMB™ Abu Dhabi, as well as cultural treasures like Qasr Al Watan.

We specialize in crafting unique experiences that cater to all tastes and ages, delivering a seamless blend of thrills, joy, and discovery. Our attractions are designed to ignite the imagination and create unforgettable memories for visitors from around the world. Whether you're seeking excitement, relaxation, or cultural enrichment, we offer something for everyone.

Role Overview

We are looking for a Head of Insights to lead our guest and consumer insights capability across our attractions and theme parks.

This role will bring together guest feedback, consumer research, operational and commercial data to uncover what our guests experience, why it happens, and where we can make the greatest impact. You will also lead forward-looking research to shape new concepts, experiences and investment decisions.

What you’ll do

• Own the end-to-end guest and consumer insights programme across our attractions.
• Lead quantitative and qualitative research, including surveys, concept testing, guest journey research and feedback analysis.
• Connect guest sentiment with operational and commercial data to identify what drives NPS, CSAT, return intent and spend.
• Turn complex data into clear, actionable insights and recommendations for senior leadership.
• Identify guest needs, pain points and emerging trends to support innovation and experience design.
• Partner with Innovation, Digital, Analytics, Marketing and park leadership to ensure insights translate into business decisions.
• Manage research partners and ensure high standards of data quality and insight governance.

What we’re looking for

• Bachelor’s degree in Market Research, Analytics, Data Science, Statistics, Business, Psychology, Social Sciences or a related field.
• 5+ years’ experience in consumer insights, guest insights, Voice of Customer, market research or CX analytics.
• Strong experience in both quantitative and qualitative research.
• Experience managing end-to-end survey/research programmes and combining insights from multiple data sources.
• Strong analytical skills with experience using tools such as Power BI, survey platforms, text/sentiment analytics and advanced Excel.
• Ability to translate data into compelling, executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing research agencies or vendors.

Experience within attractions, theme parks, hospitality, aviation, retail or another high-volume guest-facing environment would be an advantage.

Shape the Future With Us

At Miral Experiences, we don’t just create world-class destinations - we create unforgettable memories for our guests and remarkable careers for our people.

From theme parks and attractions to guest services and behind-the-scenes roles, every member of our team plays a part in delivering exceptional experiences. We’re driven by passion, powered by innovation, and committed to excellence in everything we do.

We’re looking for passionate, driven, and talented individuals who are ready to grow, lead, and make a difference. No matter your background or expertise, there's a place for you at Miral Experiences.