Head of Ecommerce

Americana Foods - National Food Company; Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Americana Foods - National Food Company seeks Head of E-commerce to lead the GCC digital commerce strategy, drive revenue growth, and optimize omnichannel performance across marketplaces and DTC platforms.

The role requires 10+ years in e-commerce or digital sales, with 5–7 years in FMCG and proven GCC/Middle East experience, plus a track record of P&L ownership and large marketplace management.

Qualifications

• 10+ years in e-commerce or digital sales.
• 5–7 years FMCG experience in high-volume environments.
• Proven GCC / Middle East experience is mandatory.
• Experience managing large marketplaces or DTC platforms.

Responsibilities

• Define and execute the regional e-commerce strategy.
• Own P&L for GCC e-commerce.
• Lead relationships with regional e-commerce partners.
• Drive order fulfillment and last-mile performance.
• Oversee digital marketing and performance.
• Establish e-commerce KPIs and dashboards.
• Build and mentor regional e-commerce team.

Skills

E-commerce leadership

Digital marketing

P&L ownership

Data analytics

Job description

The Head of E‑commerce will lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth, market penetration, and profitability across owned and third‑party e‑commerce channels. This role is critical in building a best‑in‑class FMCG e‑commerce operation, strengthening partnerships with key marketplaces, and accelerating omnichannel performance in a fast‑growth, high‑volume environment.

Key Responsibilities:

Strategy & Growth

• Define and execute the regional e‑commerce strategy aligned with overall commercial and brand objectives
• Drive sustainable revenue growth across marketplaces, quick commerce, and DTC platforms
• Identify new growth opportunities within the GCC e‑commerce ecosystem
• Build a scalable roadmap covering expansion, innovation, and digital transformation

Commercial & P&L Ownership

• Own full P&L responsibility for e‑commerce business across GCC markets
• Lead pricing, promotions, assortment, and margin optimization strategies
• Manage trade spend, ROI, and promotional effectiveness
• Forecast demand and sales in coordination with supply chain and finance teams

Marketplace & Partner Management

• Lead strategic relationships with key regional e‑commerce partners (e.g., regional marketplaces, quick‑commerce platforms, retailers’ online channels)
• Negotiate annual business plans, commercial terms, visibility, and activations
• Ensure strong online content, availability, ratings, and execution excellence

Operations & Execution

• Drive operational excellence covering order fulfillment, availability, last‑mile performance, and customer experience
• Collaborate with supply chain, demand planning, and IT teams to ensure seamless execution
• Ensure compliance with regional regulations and partner standards

Digital Marketing & Performance

• Oversee digital performance across search, paid media, on‑platform advertising, and CRM
• Optimize conversion, traffic, and basket size through data‑driven insights
• Partner with marketing teams to ensure brand consistency, content quality, and campaign execution

Data, Analytics & Insights

• Establish robust e‑commerce KPIs and dashboards
• Leverage data and consumer insights to drive decision‑making and continuous improvement
• Track competitive benchmarks and emerging trends in FMCG e‑commerce

Leadership & Team Development

• Build, lead, and mentor a high‑performing regional e‑commerce team
• Foster a performance‑driven, agile, and collaborative culture
• Act as the internal e‑commerce subject‑matter expert across the organization

Key Requirements:

Experience

• 10+ years of experience in e‑commerce, digital sales, or commercial roles
• Minimum 5–7 years in FMCG, preferably in high‑volume, multi‑brand environments
• Proven GCC / Middle East experience is mandatory
• Strong track record managing large marketplaces and/or DTC platforms
• Demonstrated P&L ownership at regional or country level