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Foreground Consultancy is recruiting a Senior Head of E-Commerce & Omnichannel for a regional retail group operating across stores, marketplaces, and D2C. You will own the digital revenue across all online channels, oversee platform performance, acquisition, conversion, and digital merchandising while unifying online and offline experiences.
You will lead cross-functional teams across marketing, technology, and operations, partner with marketplaces, payments, and logistics providers, and drive
Our client is a regional retail group operating across physical stores, marketplaces, and direct-to-consumer channels. The business views digital commerce as a core growth engine and is investing heavily in platforms and customer experience.
The Head of E-Commerce & Omnichannel will own the digital revenue stream across all online channels. This role will oversee platform performance, customer acquisition, conversion optimisation, and digital merchandising. A key mandate will be integrating online and offline experiences to create a seamless omnichannel journey. The role will manage cross-functional teams across marketing, technology, and operations. This position will also lead partnerships with marketplaces, payment providers, and logistics partners. Profitability, scalability, and data-driven decision-making will be central to the roles success.
Candidates must have senior experience in e-commerce or digital commerce within retail or consumer environments. Strong understanding of digital funnels, UX, performance marketing, and analytics is essential. Experience scaling e-commerce in the UAE or regional markets is highly preferred. The ideal candidate combines commercial ownership with digital execution capability. Leadership experience managing multidisciplinary teams is required. A customer-centric mindset and strong stakeholder management skills are critical.