Head of Digital Marketing & Growth (Higher Ed)

Sharjah International; Sharjah; On-site; AED 350,000 - 550,000; Full time

Job summary

Sharjah International seeks a Head of Digital Marketing to steer the university's online presence, campaigns, and analytics. You will lead a multidisciplinary team in shaping strategy for websites, social media, SEO/SEM, and paid media to drive student recruitment and institutional priorities.

The role requires extensive UAE experience, senior leadership skills, and a proven ability to align digital initiatives with branding and governance across channels.

Qualifications

• Bachelor’s degree in Digital Marketing or related field.
• Master’s degree or professional qualification is an advantage.
• 12-14 years UAE experience in digital marketing with leadership exposure.

Responsibilities

• Develop and implement the university's digital marketing strategy and annual plans.
• Lead website management, SEO, social media, and paid campaigns to support recruitment.
• Establish KPIs, budgets, governance, and performance dashboards.
• Oversee stakeholder collaboration across Marketing, IT and Admissions.
• Manage section budget and resources; lead a multidisciplinary team.
• Ensure brand consistency and governance across channels.

Skills

Digital marketing strategy

Social media management

SEO/SEM

Website management

Analytics & reporting

Budget management

Leadership & team management

Stakeholder collaboration

Education

Bachelor’s degree in Digital Marketing or related field

Master’s degree or professional qualification (advantage)

Tools

Google Analytics

CMS

SEO tools

Paid media platforms

Job description

Sharjah International seeks a Head of Digital Marketing to steer the university's online presence, campaigns, and analytics. You will lead a multidisciplinary team in shaping strategy for websites, social media, SEO/SEM, and paid media to drive student recruitment and institutional priorities.

The role requires extensive UAE experience, senior leadership skills, and a proven ability to align digital initiatives with branding and governance across channels.