Head of Marketing

Queen Elizabeth's School; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

Queen Elizabeth's School in Dubai seeks a senior digital marketing leader to shape and deliver the school's marketing strategy, drive growth across channels, and manage end-to-end events, from open days to parent tours.

You will deploy AI tools to streamline creative, publishing, and reporting, oversee annual plans and KPIs, ensure website optimization and email journeys, and maintain compliance with KHDA safeguarding standards while managing agencies and vendors.

Qualifications

• 8-10 years of professional digital marketing experience, preferably in Dubai's education sector.
• Bachelor's or Master's degree in marketing or a related field.
• Hands-on experience with the full digital marketing stack (SEO, SEM, PPC, CRM, Analytics)
• Demonstrated success in end-to-end event management
• Practical experience implementing AI tools for marketing operations
• Solid working knowledge of Dubai education compliance and safeguarding

Responsibilities

• Lead the school's marketing strategy and end-to-end delivery of key events
• Drive growth across SEO, SEM, PPC, display advertising, email, and CRM
• Deploy AI tools to streamline creative, publishing, and reporting
• Manage annual digital marketing plans, budgets, and KPIs
• Oversee website updates, conversion rate optimization, and email journeys
• Lead the planning and delivery of signature events like open days and parent tours
• Ensure all communications comply with KHDA and safeguarding standards
• Manage agencies, suppliers, and vendors

Skills

Digital marketing strategy

SEO

SEM

PPC

CRM systems

Analytics

AI in marketing

Event management

Budget management

Team leadership

Education

Bachelor's or Master's degree in Marketing

Tools

Google Analytics

SEMrush

HubSpot

Mailchimp

Google Ads

Job description

Responsibilities

• Lead the school's marketing strategy and end-to-end delivery of key events


• Drive growth across SEO, SEM, PPC, display advertising, email, and CRM


• Deploy AI tools to streamline creative, publishing, and reporting


• Manage annual digital marketing plans, budgets, and KPIs


• Oversee website updates, conversion rate optimization, and email journeys


• Lead the planning and delivery of signature events like open days and parent tours


• Ensure all communications comply with KHDA and safeguarding standards


• Manage agencies, suppliers, and vendors

Requirements

• 8-10 years of professional digital marketing experience, preferably in Dubai's education sector


• Bachelor's or Master's degree in marketing or a related field


• Hands-on experience with the full digital marketing stack (SEO, SEM, PPC, CRM, Analytics)


• Demonstrated success in end-to-end event management


• Practical experience implementing AI tools for marketing operations


• Solid working knowledge of Dubai education compliance and safeguarding

Preferred Qualifications

• Experience in premium or luxury brand storytelling


• Familiarity with social and content management platforms

About the Company

Queen Elizabeth's School is a premium educational institution in Dubai, part of the GEDU network, dedicated to excellence and community engagement.