Growth Marketing Lead — SEO, Content & Analytics

Client of Global Human Capital Group; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Client of Global Human Capital Group in Dubai seeks an experienced Digital Marketing Manager to lead and execute multi-channel digital campaigns. You will drive brand awareness, customer acquisition, and revenue growth through SEO, SEM, social media, email, and content marketing.

The role requires strong analytical skills, ability to mentor a team, and collaboration with cross-functional teams to ensure brand consistency and achieve business objectives.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• In-depth knowledge of SEO, SEM, social media marketing, and content marketing.
• Experience with marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Manage and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance, identify trends, and provide actionable insights to improve ROI.
• Oversee the creation of engaging and relevant content for various digital platforms.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with cross-functional teams to ensure brand consistency and achieve business objectives.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Lead and mentor a team of digital marketing specialists.

Skills

Digital marketing management

SEO/SEM

Social media marketing

Content marketing

Analytics & insights

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

HubSpot

Marketo

Job description

Client of Global Human Capital Group in Dubai seeks an experienced Digital Marketing Manager to lead and execute multi-channel digital campaigns. You will drive brand awareness, customer acquisition, and revenue growth through SEO, SEM, social media, email, and content marketing.

The role requires strong analytical skills, ability to mentor a team, and collaboration with cross-functional teams to ensure brand consistency and achieve business objectives.