Head of Creative Lab & AI-Driven Experiences

Al-Futtaim; Dubai; On-site; AED 700,000 - 900,000; Full time

Job summary

Al-Futtaim Automotive is building a Creative Lab to shape digital experiences across a diverse portfolio. We seek a creative technology leader to unite product design, generative AI, social-first content, and experimentation.

You will lead a multidisciplinary team delivering distinctive, accessible experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, WhatsApp and more, driving measurable impact.

Qualifications

• Bachelor’s or master’s degree in HCI / Interaction Design / Digital Media / Creative Technology / Computer Science or related discipline.
• 12+ years of experience across UX/UI, product design and digital creative.
• 5+ years leading multidisciplinary teams.
• Experience owning a multi-brand or multi-product design system in production.
• Experience scaling generative AI content pipelines with measurable improvements.

Responsibilities

• Lead the Creative Lab: build a multidisciplinary team across product design, research, creative tech, generative AI, social content and analytics.
• Establish a multi-brand design system with reusable components and English/Arabic experiences across web and mobile.
• Scale generative AI production workflows with controls for IP, privacy and brand safety.
• Create social-first content using trends, partnerships and performance insights for major platforms.
• Deliver personalized experiences across websites, apps, WhatsApp, email and digital channels.
• Embed A/B and multivariate testing to improve conversion, engagement and cost efficiency.
• Champion research and accessibility, ensuring WCAG 2.2 AA, RTL support and Arabic typography.

Skills

UX/UI design

Product design

Leadership

Multidisciplinary teams

Education

Bachelor’s or Master’s in HCI/Interaction Design/ Digital Media/ Creative Tech/ CS

Tools

Figma

Storybook

Design tokens

Job description

Al-Futtaim Automotive is building a Creative Lab to shape digital experiences across a diverse portfolio. We seek a creative technology leader to unite product design, generative AI, social-first content, and experimentation.

You will lead a multidisciplinary team delivering distinctive, accessible experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, WhatsApp and more, driving measurable impact.