Head of Creative Lab | Al- Futtaim Automotive

Tanqeeb; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Al-Futtaim Automotive is building a Creative Lab to shape digital experiences across a diverse portfolio of automotive brands. You will lead a multidisciplinary team delivering distinctive, accessible experiences across websites, apps, e-commerce, vehicle configurators, owners' portals, WhatsApp, social media and employee-facing AI interfaces.

This hands-on leadership role requires not only great design but measurable impact through experimentation, AI workflows, design systems for English and

Qualifications

• Bachelor's or Master's in HCI/Interaction Design or related field.
• Proven ownership of multi-brand or multi-product design system.
• Experience scaling generative AI content pipelines with measurable impact.
• Track record in social-first content with organic performance.
• Experience leading A/B or multivariate testing with uplift.
• Experience delivering personalization across channels.
• Knowledge of interaction design, research and accessibility.
• Experience designing for English and Arabic audiences.

Responsibilities

• Lead the Creative Lab with a multidisciplinary team across product design, research, creative technology, generative AI, social content and analytics.
• Build reusable design components, tokens and standards for English/Arabic web and mobile experiences.
• Scale production-grade AI workflows with controls for IP, privacy and brand safety.
• Create social-first content across platforms like TikTok, Instagram, Snapchat, YouTube.
• Deliver personalized experiences across websites, apps, WhatsApp, email and other channels.
• Embed A/B and multivariate testing to improve conversion, engagement and efficiency.
• Champion research and WCAG 2.2 AA, Arabic RTL parity and accessibility.

Skills

UX/UI

Product design

Leadership

Generative AI

Personalization

A/B testing

Accessibility

English Arabic content

Cross-functional collaboration

Education

Bachelor's or Master's in HCI / Interaction Design / Digital Media / Creative Technology / CS

Tools

Figma

Design tokens

Storybook

LLMs

Diffusion models

Video production

A/B testing tools

WCAG compliance

Job description

• Al-Futtaim Automotive is building a Creative Lab to shape how its digital experiences look, feel and perform across a diverse portfolio of automotive brands.

  We are looking for a creative technology leader who can unite product design, generative AI, social-first content and experimentation. You will lead a multidisciplinary team delivering distinctive, accessible and measurable experiences across websites, apps, e-commerce, vehicle configurators, owners' portals, WhatsApp, social media and employee-facing AI interfaces.

  It is a hands-on leadership opportunity for someone who understands that great creative work must do more than look good. It must engage, convert, learn and improve.

  What you will do

  • Lead the Creative Lab: Build and develop a multidisciplinary team spanning product design, research, creative technology, generative AI, social content and creative analytics. Strengthen in-house capability while managing agency and creator partnerships.

  • Build a multi-brand design system: Establish reusable components, design tokens and design-to-code standards that support distinctive English and Arabic experiences across web and mobile platforms.

  • Scale generative AI production: Develop production-grade workflows for copy, imagery, video, voice and personalized creative. Maintain robust controls for human review, OEM approvals, intellectual property, product accuracy, data privacy and brand safety.

  • Create social-first content: Use trends, social listening, creator partnerships and performance insights to produce culturally relevant content for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts.

  • Deliver personalized experiences: Turn customer segments and real-time signals into relevant content and interfaces across websites, apps, WhatsApp, email and other digital channels.

  • Make experimentation the default: Embed A/B and multivariate testing across interfaces, journeys and creative. Use evidence to improve conversion, engagement, usability, organic performance and cost efficiency.

  • Champion research and accessibility: Establish continuous customer research and ensure priority experiences meet WCAG 2.2 AA, Arabic and right-to-left requirements.

Desired Candidate Profile

• What you will bring

  • A Bachelor's or master's degree in human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science or a related discipline

  • 12+ years of experience across UX/UI, product design and digital creative

  • 5+ years leading multidisciplinary teams

  • Proven ownership of a multi-brand or multi-product design system in production

  • Experience scaling generative AI content pipelines, with measurable improvements in speed, cost or production capacity

  • A track record of social-first content with strong organic performance

  • Experience leading A/B or multivariate testing with measurable uplift

  • Experience delivering personalization across customer segments or channels

  • Strong knowledge of interaction design, customer research and accessibility

  • Experience designing and producing content for English and Arabic audiences

  • A portfolio linking creative decisions to customers, commercial or performance outcomes

  Experience in automotive, e-commerce, consumer technology, media or telecommunications is preferred. GCC experience would be advantageous.

  Technical capabilities

  Your technical experience should include several of the following:

  • Design systems, Figma, design tokens and Storybook

  • LLMs, diffusion models, generative image, video, voice and avatar workflows

  • Social listening, creator content, video production, and hook and retention analysis

  • Personalization and dynamic creative optimization

  • A/B and multivariate testing, statistical power and behavioral analytics

  • Usability research, WCAG 2.2, RTL design and Arabic typography

  • Motion design, conversational design or real-time 3D visualization

  What success will look like

  • Distinctive and consistent experiences across the automotive brand portfolio

  • Improved customer usability, engagement and conversion

  • Faster and more cost-effective content production through generative AI

  • Stronger organic performance from social-first content

  • Increased adoption of reusable design-system components

  • More relevant, personalized customer experiences

  • Creative and interface decisions supported by controlled experimentation

  • Accessible experiences with strong Arabic and right-to-left parity

  • Robust brand-safety, intellectual-property and product-accuracy controls