Head of Commercial - Middle East & West Asia Growth

BIC; Dubai; On-site; AED 441,000 - 661,000; Full time

Job summary

BIC World seeks a seasoned Head of Middle East/West Asia to lead the in-market performance and expand across roughly 14 markets from Dubai. The role requires steering Net Sales growth, channel expansion, and portfolio optimization through robust trade marketing and strategic distributor partnerships.

You will build scalable business models, develop regional capabilities, and drive profitability while foster a collaborative, results-oriented culture across Levant and GCC markets.

Qualifications

• 15+ years of experience in FMCG Sales and business development.
• Multichannel experience in MT, GT & Distributor management in Levant & GCC markets.
• Experience in managing a team and building their capabilities.
• Willing to travel for business meetings/market visits.
• Language: English & Arabic are desirable.

Responsibilities

• Own commercial performance across Middle East/West Asia.
• Drive Net Sales, Volume growth, profitability, and market share expansion.
• Lead RTM transformation and distribution expansion across the channels and region.
• Drive portfolio optimization across markets.
• Lead Trade Marketing initiatives to strengthen brand recall and in-store execution.
• Ensure distributor alignment on growth priorities and performance reviews.
• Build sustainable commercial and trade marketing capabilities and governance in the region.

Skills

FMCG Sales

Business development

Multichannel distribution

Team leadership

Travel readiness

English & Arabic desirable

Job description

BIC World seeks a seasoned Head of Middle East/West Asia to lead the in-market performance and expand across roughly 14 markets from Dubai. The role requires steering Net Sales growth, channel expansion, and portfolio optimization through robust trade marketing and strategic distributor partnerships.

You will build scalable business models, develop regional capabilities, and drive profitability while foster a collaborative, results-oriented culture across Levant and GCC markets.