Head of Commercial Middle East

BIC; Dubai; On-site; AED 450,000 - 750,000; Full time

Job summary

BIC World seeks a senior executive to lead the Middle East/West Asia in-market performance, expanding across about 14 markets, while upgrading the region's growth model and optimizing portfolios.

You will own commercial results, drive distribution expansion, and lead trade marketing and distributor partnerships while building regional capabilities and governance.

Qualifications

• 15 years of experience in FMCG sales and business development.
• Multichannel MT GT and distributor management across Levant & GCC.
• Experience in hiring, distributor management and Joint Business Planning.

Responsibilities

• Own commercial performance across Middle East/West Asia.
• Drive net sales, profitability and market share expansion across markets.
• Lead RTM transformation and distribution expansion across channels.
• Lead trade marketing initiatives to strengthen easy-to-buy, easy-to-remember equation.
• Ensure distributor alignment on growth priorities and performance reviews.
• Build sustainable regional capabilities and governance, fostering collaboration.

Skills

FMCG Sales

Multichannel distribution

Team leadership

Travel readiness

English language

Arabic language

Job description

JoinBIC World acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new sustainable and responsible ways.

Our culture encourages aroll up your sleeves and get the job donemindset ensuring self-starters problem solvers and innovative thinkers can truly thrive. At BIC World you are empowered to take ownership of your career and use your unique perspective to make a meaningful global impact on our mission.

Job Purpose

• Lead Middle East/West Asia in-market performance driving a penetration-led expansion model across approximately 14 markets.
• Drive a structural upgrade of the regions growth model through RTM excellence distribution expansion across channels and portfolio optimization
• Deliver accelerated and profitable growth while building scalable business models & long-term capabilities across the region contributing to significant volume & Net Sales expansion

Core Responsibilities

Business Ownership & Growth Delivery

• Own commercial performance across Middle East/West Asia
• Drive Net Sales Volume growth profitability and market share expansion across the market

Transformation & Growth Model Upgrade

• Lead RTM transformation and distribution expansion across the channels and region
• Drive portfolio optimization across markets

Trade Marketing and In-Store Execution

• Lead Trade Marketing initiatives to strengthen Easy to buy x Easy to choose x Easy to remember equation
• Ensure effective deployment of trade investments to support growth acceleration

Distributor Management and Partnership

• Ensure distributor alignment on growth priorities execution standards and business objectives
• Ensure performance continuity and growth in the region conduct regular performance reviews and support to optimize their performance

Organizational Leadership & Capability Building

• Build sustainable commercial and trade marketing capabilities and governance in the region
• Foster a collaborative and result-oriented work environment encouraging teamwork and innovation

Key Performance Indicators:

• Net Sales
• Profitability
• Market Share
• Forecast Accuracy
• RTM Transformation
• Penetration
• Portfolio Optimization
• Growth in priority markets
• Distributor Performance
• Capability Development

Qualifications:

• 15 years of experience in FMCG Sales andbusiness development
• Multichannel experience in MT GT & Distributor management in Levant & GCC markets
• Experienced in managing a team and building their capabilities
• Experienced in hiring / change in distributor management & Joint Business Planning
• Strong functional knowledge of support functions such as finance marketing supply chain & planning
• Flexible to travel for business meetings/market visits
• Language: English & Arabic are desirable

#LI-MB1

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

Required Experience:

Director