Head of Commercial

Carter Murray; Abu Dhabi; On-site; AED 600,000 - 1,000,000; Full time

Job summary

Carter Murray is recruiting a Head of Sales & Commercial Growth for a leading UAE-based home solutions business. You will oversee a 40-person sales force across the UAE, drive revenue growth, build scalable processes, and influence market expansion across GCC.

Reporting to the COO, you will transform sales performance and establish KPIs, governance, and a high-performance culture. Ideal candidates bring a proven track record of leading large teams, GCC experience, and a strategic mindset with a

Qualifications

• Proven track record of leading large sales teams.
• Experience managing multi-site or regional sales operations.
• Strong forecasting, pipeline management and commercial planning skills.

Responsibilities

• Own and deliver company sales and revenue targets.
• Develop and execute sales growth strategies across multiple channels.
• Drive sales performance, conversion rates, and ASP.
• Lead forecasting, pipeline management, and sales planning activities.
• Identify opportunities for growth in existing and new markets.

Skills

Sales leadership

Forecasting

Multi-site ops

Commercial planning

GCC experience

Stakeholder management

Job description

Job description

A leading UAE-based manufacturer and retailer of premium home solutions is seeking an exceptional Head of Sales & Commercial Growth to lead the next phase of its expansion.

This is a high-impact leadership role for a commercially driven sales executive with a proven track record of delivering revenue growth, building high-performing sales teams, and scaling sales operations across multiple locations.

Reporting directly to the COO, you will lead a sales function of approximately 40 employees across the UAE while driving market share growth, sales performance, and commercial excellence.

The Opportunity

The business has established a strong market presence and ambitious growth plans across the UAE and the wider GCC region. We are looking for a leader who can transform sales performance, strengthen sales processes, develop future sales leaders, and create a scalable commercial engine capable of supporting significant growth.

This role is not focused solely on managing showrooms. It is about building a high-performing sales organization, increasing market penetration, and delivering sustainable revenue growth.

Key Responsibilities

Revenue Growth & Sales Leadership

• Own and deliver company sales and revenue targets.
• Develop and execute sales growth strategies across multiple channels.
• Drive sales performance, conversion rates, average order value, and customer acquisition.
• Lead forecasting, pipeline management, and sales planning activities.
• Identify opportunities for growth in existing and new markets.

Team Leadership

• Lead, coach, and develop a sales organization of approximately 40 employees.
• Manage Branch Managers, Sales Managers and Design Sale Specialists
• Establish a high-performance culture built on accountability, coaching, and continuous improvement.

Sales Excellence

• Implement and embed best-practice sales processes across the organization.
• Drive disciplined lead management, opportunity tracking, quotation follow-up, and conversion management.
• Establish clear KPIs and performance management frameworks.
• Improve sales productivity and operational effectiveness across all locations.

Business Development & Market Expansion

• Build strategic relationships with key customers, developers, consultants, architects, contractors, and industry stakeholders.
• Support regional growth initiatives and new market opportunities.
• Identify and develop new revenue streams and commercial partnerships.

Cross-Functional Collaboration

• Partner closely with Marketing to improve lead generation and conversion.
• Work with Product and Operations teams to ensure customer requirements are effectively translated into successful project delivery.
• Ensure seamless handover from sales into execution and customer fulfilment.

Ideal Background

We are interested in candidates who can demonstrate:

• Proven success leading large sales teams and delivering significant revenue growth.
• Experience managing multi-site sales operations or regional sales organizations.
• Strong sales leadership, coaching, and performance management capabilities.
• Excellent forecasting, pipeline management, and commercial planning skills.
• Experience within furniture, interiors, fit-out, building materials, construction products, home solutions, retail, or a related sector.
• Track record of building scalable sales processes and high-performing teams.
• GCC experience preferred.

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