Head of Sales

Confidential; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Confidential in the United Arab Emirates seeks an accomplished commercial leader to head the Home & Office (H&O) business with end-to-end accountability for strategy, revenue growth, market expansion, and P&L performance. The role demands a dynamic FMCG background, proven commercial leadership, and experience managing multi-category portfolios across diverse customer segments and channels.

Key responsibilities include driving the business strategy, owning P&L, developing customer acquisition

Qualifications

• Must have proven P&L ownership across a business unit or function.
• Strong FMCG background with cross-category experience.
• Experience driving channel development and multi-channel growth.
• Excellent negotiation and strategic thinking with execution能力.

Responsibilities

• Lead H&O business strategy, growth, and market penetration.
• Own P&L, pricing strategy, investments, and margin optimisation.
• Develop and execute customer acquisition and revenue growth plans.
• Drive sales performance, distribution expansion, and go-to-market effectiveness.
• Manage multi-category portfolio across diverse channels and accounts.
• Build and lead high-performing commercial teams with accountability.

Skills

P&L ownership

FMCG

Channel development

Multi-category management

Customer acquisition

Negotiation

Leadership

Job description

We are seeking an accomplished commercial leader for a confidential leadership opportunity with one of the UAE’s leading brands in the FMCG sector.

The role will lead the H&O (Home & Office) business, with end-to-end accountability for commercial strategy, customer acquisition, revenue growth, market expansion, and P&L performance. We are looking for a dynamic leader with a strong FMCG background, proven commercial leadership capabilities, and experience managing multi-category businesses across diverse customer segments and channels.

Key Responsibilities:

• Business Leadership: Lead the H&O business strategy, driving sustainable growth, market penetration, customer reach, and overall business performance.
• P&L Ownership: Own the business P&L, with accountability for revenue, profitability, pricing strategy, commercial investments, and margin optimisation.
• Customer Acquisition & Growth: Develop and execute strategies to acquire new customers, expand the customer base, strengthen retention, and unlock new revenue streams.
• Commercial Strategy: Drive sales performance, distribution expansion, channel development, and go-to-market effectiveness across the H&O segment.
• Multi-Category Management: Leverage cross-category FMCG experience to identify growth opportunities, drive portfolio performance, and maximise customer value.
• Channel Development: Expand business across home and office customers, corporate accounts, institutional clients, and other relevant distribution channels.
• Strategic Partnerships: Build and strengthen relationships with key accounts, corporate clients, distributors, and strategic business partners.
• Leadership & Execution: Lead, motivate, and develop high-performing commercial teams, ensuring strong execution, accountability, and a results-driven culture.
• Business Performance: Establish and monitor key performance indicators, translating commercial strategy into measurable revenue, profitability, and market-share improvements.

Candidate Profile:

• Extensive commercial leadership experience within FMCG, preferably in beverages, bottled water, or adjacent consumer categories.
• Proven track record in leading a business unit or commercial function with full P&L accountability.
• Strong experience in customer acquisition, business development, and revenue growth.
• Exposure to multi-category portfolios and multiple sales channels.
• Demonstrated success in developing and executing commercial strategies in competitive markets.
• Strong expertise in key account management, corporate sales, channel development, and customer relationship management.
• Experience building and leading high-performing sales and commercial teams.
• Strong financial acumen, strategic thinking, negotiation skills, and execution capabilities.