Head of B2B Event Marketing & Growth

DMG Events group; Abu Dhabi; In loco; AED 500.000 - 650.000; Tempo pieno

Descrizione del lavoro

dmg events in the UAE seeks a Portfolio Head of Marketing to oversee strategic marketing across a portfolio of energy events. You will lead event teams, manage budgets, and shape brand positioning, campaigns, and growth initiatives.

The role requires strong copywriting, agency management, and experience with digital marketing, PR, and data-driven lead generation. Travel to key events is expected.

Competenze

• Minimum 5 years in the B2B events industry with mixed exhibition and conference formats.
• Degree educated; experience with data protection protocols.
• Experience marketing B2B events and managing digital campaigns.
• Familiarity with marketing tech stacks (Salesforce, Eloqua, Adestra, Emarsys).
• Strong copywriting and ability to lead diverse teams across events.

Mansioni

• Develop and execute marketing plans for 3 events at a time – exhibition and conference format events.
• Team management per event – managing individual responsibilities and delivery timelines.
• Oversee and support weekly marketing campaigns per event to promote Sponsors, Exhibitors, Speakers, Delegates and Visitors.
• Agency management for social media calendars and creative design; high volume communications.
• Agency management for full-scale digital marketing with quality reporting.
• Agency management for PR – press releases and regional/international coverage.

Conoscenze

Strong copywriter

Team management

Marketing leadership

Strategic thinking

Digital marketing

B2B events marketing

Formazione

Degree educated

Strumenti

Salesforce

Eloqua

Adestra

Emarsys

Descrizione del lavoro

dmg events in the UAE seeks a Portfolio Head of Marketing to oversee strategic marketing across a portfolio of energy events. You will lead event teams, manage budgets, and shape brand positioning, campaigns, and growth initiatives.

The role requires strong copywriting, agency management, and experience with digital marketing, PR, and data-driven lead generation. Travel to key events is expected.