B2B Event Marketing Lead — Portfolio Head

dmg events: Energy Portfolio; Dubai; In loco; AED 300.000 - 600.000; Tempo pieno

Descrizione del lavoro

dmg events Energy Portfolio seeks a Head of Marketing to drive full-scale marketing promotions for its mixed-size events. You will oversee brand strategies, marketing plans, budgets, and dedicated event teams to ensure alignment with the portfolio vision.

Responsibilities include managing agencies for social media, digital marketing, and PR, delivering data-driven campaigns, and ensuring strong copywriting and messaging across channels. Travel for events may be required.

Competenze

• Minimum 5 years in the B2B events industry (exhibition & conference format shows).
• Degree educated.
• Experience of marketing best practice in B2B events.
• Understanding of B2B event marketing technologies (Salesforce, Eloqua, Adestra, Emarsys etc).
• Familiarity with data protection protocols.
• Proficiency in auditing existing procedures and introducing new approaches.
• Appreciation of international cultures and varied team personalities.
• Ability to network and liaise with senior stakeholders, trade bodies, and associations.
• Proactive engagement with market trends.

Mansioni

• Develop and execute marketing plans for multiple events (exhibition & conference).
• Manage event teams with clear responsibilities and timelines.
• Oversee weekly marketing campaigns for sponsors, exhibitors, speakers, delegates and visitors.
• Manage monthly social media calendars and high-volume communications.
• Oversee full-scale digital marketing advertising with quality reporting.
• Coordinate PR communications with regional and international coverage.
• Ensure marketing leads flow smoothly to sales with lead-to-conversion processes.
• Enhance event websites with strong messaging and credibility.
• Provide strong copywriting across all channels to convey thought leadership.
• Lead partnerships with trade associations, publications, and media entities.
• Grow databases, research audiences and expand conversion pipelines.
• Oversee brand alignment with Operations for outdoor ads and signage.
• Direct videography and photography for event coverage.
• Attend meetings with partners, associations and sponsors.
• Monitor competitors and attend industry events as needed.
• Oversee participation at competitor events when required.
• Conduct market research to identify development opportunities.
• Assist in identifying sponsorship and branding opportunities.
• Align show and portfolio activities with the wider company vision.

Conoscenze

Brand marketing

Team leadership

Copywriting

Digital marketing

PR

Campaign management

Budget management

Marketing strategy

Strategic thinking

Formazione

Bachelor’s degree or higher

Strumenti

Salesforce

Eloqua

Adestra

Emarsys

Descrizione del lavoro

dmg events Energy Portfolio seeks a Head of Marketing to drive full-scale marketing promotions for its mixed-size events. You will oversee brand strategies, marketing plans, budgets, and dedicated event teams to ensure alignment with the portfolio vision.

Responsibilities include managing agencies for social media, digital marketing, and PR, delivering data-driven campaigns, and ensuring strong copywriting and messaging across channels. Travel for events may be required.