Director of B2B Events Marketing

DMG Events group; Dubai; Presencial; AED 300.000 - 520.000; Jornada completa

Descripción de la vacante

DMG Events group seeks a Portfolio Head of Marketing to oversee end-to-end marketing across a portfolio of energy-focused events. You will guide brand strategy, craft campaigns, and lead dedicated event marketing teams to deliver impactful plans and strong brand positioning.

Responsibilities include overseeing multi-event campaigns, producing engaging content, and coordinating with partners to maximize reach and ROI. Travel to events will be required as needed.

Formación

• Minimum 5 years of experience in the B2B events industry (exhibition & conference format across multiple sectors).
• Degree educated.
• Experience of marketing best practice in business-to-business events.
• Understanding of B2B event marketing technologies (SalesForce, Eloqua, Adestra, Emarsys).
• Familiarity with data protection protocols.
• Proficiency in auditing existing procedures and introducing new approaches.
• Appreciation of international cultures and varied team personalities.
• Ability to network and liaise with senior stakeholders, trade bodies, and associations.
• Proactive engagement with market trends.

Responsabilidades

• Develop and execute marketing plans for 3 events at a time.
• Team management per event and delivery timelines.
• Oversee weekly marketing campaigns per event for sponsors, exhibitors, speakers, delegates and visitors.
• Agency management for social media calendars and high-volume comms.
• Agency management for full-scale digital marketing advertising with quality reporting.
• Agency management for PR communications with regional and international coverage.
• Deliver marketing leads for sales teams and manage lead-to-conversion workflow.
• Enhance event websites with powerful messaging and credibility.

Conocimientos

B2B events experience

Team management

Copywriting

Marketing strategy

Digital marketing

Stakeholder liaison

Budget management

Agency management

Vendor relations

Marketing analytics

Educación

Bachelor's degree

Herramientas

Salesforce

Eloqua

Adestra

Emarsys

Descripción del empleo

DMG Events group seeks a Portfolio Head of Marketing to oversee end-to-end marketing across a portfolio of energy-focused events. You will guide brand strategy, craft campaigns, and lead dedicated event marketing teams to deliver impactful plans and strong brand positioning.

Responsibilities include overseeing multi-event campaigns, producing engaging content, and coordinating with partners to maximize reach and ROI. Travel to events will be required as needed.