Growth Product Manager, Marketing Enablement

Kraken; Dubai; On-site; AED 140,000 - 220,000; Full time

Job summary

Kraken Consumer Trading seeks a growth-focused product marketer to bridge marketing and product in Dubai. You will own the marketing product roadmap and shape the end-to-end experiences across in-app and web journeys for our consumer users.

You will raise the bar on lifecycle messaging, optimize landing pages, and collaborate with marketing, design, engineering and data to drive acquisition, reactivation and long-term engagement across paid, social, email and referrals.

Qualifications

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences.
• Raise the bar on lifecycle messaging and conversions.
• Own incentives for new and returning users.
• Apply user psychology and sharp UX thinking.
• Improve landing page and search performance.
• Collaborate with marketing, design, engineering and data.
• Define acquisition and reactivation metrics.

Responsibilities

• Own the marketing product roadmap end to end and build the process turning campaign ideas into shipped product work.
• Design and launch tailored campaign experiences—the in-app and web journeys users land in from push, email, social and paid.
• Raise lifecycle messaging so push and email are useful and drive conversions.
• Own incentives for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to reduce funnel leaks and run experiments.
• Improve landing page and search performance and build measurable product foundations for paid/offline channels.
• Partner with marketing, design, engineering and data as the single owner for growth enablement.
• Define acquisition/reactivation metrics and report honestly, including failed experiments.

Skills

Growth marketing

Product roadmap

Lifecycle marketing

A/B testing

UX thinking

Landing page optimization

Cross-functional collaboration

Analytics & metrics

Job description

Kraken Consumer Trading seeks a growth-focused product marketer to bridge marketing and product in Dubai. You will own the marketing product roadmap and shape the end-to-end experiences across in-app and web journeys for our consumer users.

You will raise the bar on lifecycle messaging, optimize landing pages, and collaborate with marketing, design, engineering and data to drive acquisition, reactivation and long-term engagement across paid, social, email and referrals.