E-Commerce & Online Activation Specialist

Wella Operations US LLC; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Wella Operations US LLC in Dubai is seeking an E‑Commerce & Online Activation Specialist fluent in English and Arabic to drive online sales, digital execution excellence, and campaign activation across e‑commerce platforms and digital retail partners.

You will own day‑to‑day e‑commerce execution, manage content, imagery, SEO, promotions, and always‑on activations, coordinating with distributors, retailers, agencies, and internal teams to optimize touchpoints and conversion.

Qualifications

• Bachelor’s degree in business, marketing, e-commerce or related field.
• 2–3 years in e-commerce, digital marketing or online activation.
• Experience with online retailers, marketplaces, or DTC platforms.
• Experience in FMCG/beauty/care is advantageous.

Responsibilities

• Own day-to-day e-commerce execution across retailers and marketplaces.
• Manage online content, imagery, SEO, pricing, and availability.
• Track KPIs and recommend optimizations.
• Support promotions, launches, and campaigns.
• Coordinate assets and messaging across markets.
• Collaborate with distributors, agencies, and internal teams.

Skills

E-commerce

Digital marketing

Analytics

Project management

Stakeholder management

Education

Bachelor’s degree in business/marketing

Tools

Excel

Dashboards

Google Analytics

Job description

E-Commerce & Online Activation Specialist (English & Arabic speaking)

Function: Marketing

Location: Dubai, DU, AE

Work Arrangement: Hybrid

Description

The E-Commerce & Online Activation Specialist is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused. The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always‑on and campaign‑based activations that accelerate growth across priority markets.

Key Responsibilities

• E-Commerce Execution & Performance
  • Own day‑to‑day execution of e‑commerce activities across key online retailers and marketplaces.
  • Ensure best‑in‑class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews).
  • Track and analyze e‑commerce KPIs including traffic, conversion, sell‑out, share, and ROI, and recommend optimization actions.
  • Support commercial teams with online forecasting, promotions, and performance tracking.
• Online Activation & Campaign Management
  • Lead digital activation of brand campaigns across e‑commerce and retailer media platforms.
  • Coordinate end‑to‑end execution of promotions, launches, seasonal events, and always‑on activations.
  • Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers.
  • Manage campaign calendars and alignment with brand, trade, and media plans.
• Stakeholder & Distributor Management
  • Act as the primary point of contact for e‑commerce topics with distributors, retailers, and local partners.
  • Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization.
  • Support cross‑market alignment while ensuring local relevance and compliance.
• Content & Consumer Experience
  • Ensure brand consistency and high‑quality consumer experience across all online touchpoints.
  • Optimize product pages and brand stores to improve discoverability and conversion.
  • Coordinate localization of content where required (language, cultural relevance, regulatory needs).
• Reporting & Insights
  • Prepare regular performance reports and post‑campaign evaluations.
  • Translate data into actionable insights and recommendations for continuous improvement.
  • Share best practices and learnings across markets and teams.

Qualifications & Experience

Education

• Bachelor’s degree in Business, Marketing, E‑Commerce, Digital Marketing, or a related field.

Experience

• 2–3 years of experience in e‑commerce, digital marketing, online activation, or related roles.
• Hands‑on experience working with online retailers, marketplaces, or DTC platforms.
• Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage.
• Exposure to regional or multi‑market setups is preferred.

Technical & Functional Skills

• Strong understanding of e‑commerce fundamentals (online shelf, conversion levers, retail media, promotions).
• Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar).
• Familiarity with digital media, content management, and campaign execution processes.
• Solid project management skills with the ability to manage multiple priorities simultaneously.

Soft Skills & Competencies

• Strong stakeholder management and communication skills.
• Ability to work cross‑functionally in a fast‑paced environment.
• High attention to detail with strong execution discipline.
• Commercial mindset with a data‑driven, results‑oriented approach.
• Proactive, hands‑on, and solution‑focused attitude.

Language

• Fluent English and Arabic required.