Growth Marketer

Confidential; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

Confidential is seeking a forward-thinking Growth Marketer who builds automated advertising systems and uses AI to scale performance across Meta, Google, TikTok, LinkedIn, Snapchat, and programmatic channels.

You will own measurement, testing, and budget management, directing AI agents and automation workflows to reduce manual work and improve ROAS. This role blends strategy with technology and requires leadership in AI-driven marketing processes.

Qualifications

• 5+ years hands-on performance marketing and paid media management with substantial monthly ad spend.
• Deep experience with Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, or programmatic platforms.
• Proven AI and automation experience using tools like ChatGPT, Zapier, Make, n8n.
• Strong analytical mindset; proficient in analytics/reporting tools (GA4, Looker Studio, Excel).
• Familiarity with conversion tracking, API integrations, and marketing automation.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across platforms.
• Manage budgets, audiences, bidding, and campaign structures across markets.
• Monitor ROAS, CPL, CTR, and conversions; drive high-quality traffic.
• Execute A/B testing and multivariate experiments.
• Lead AI and automation workflows for reporting and budget allocation.
• Collaborate with teams to improve processes with data-driven decisions.
• Develop AI-generated video creatives.

Skills

Performance marketing

Ad platform management

AI & automation proficiency

Analytics & reporting

Conversion tracking & API integrations

Tools

Zapier

Make

n8n

ChatGPT

Claude

Job description

We are looking for a forward-thinking Growth Marketer who doesn't just manage campaigns but builds smarter, automated advertising systems. This role is for an expert who embraces AI and automation to drive efficiency, scale performance, and reduce manual workload. You will be responsible for planning, launching, and optimizing campaigns across key platforms while using AI tools to enhance every aspect of the media buying process from creative testing to reporting and budget management.

You will sit at the intersection of strategy and technology, acting as a "growth architect" who directs AI agents and automation workflows to achieve business goals. This is not a role for someone who wants to just set up campaigns; it's for someone who wants to build the systems that will run them.

Key Responsibilities:

Campaign & Performance Management

• Plan, launch, manage, and optimize paid media campaigns across platforms such as Meta, Google, TikTok, LinkedIn, Snapchat, and programmatic channels.
• Manage budgets, audience segmentation, bidding strategies, and campaign structures across multiple markets and objectives.
• Continuously monitor performance and optimize towards ROAS, CPL, CTR, and conversion objectives, ensuring high-quality traffic and lead generation.
• Execute A/B testing and multivariate campaign experiments across creative formats and audience segments.

AI & Automation Implementation

• Use AI tools to assist with campaign analysis, testing ideas, and reporting.
• Support the development and implementation of automated reporting and creative testing workflows using tools like Zapier, Make.
• Direct and manage AI agents for automated budget allocation, pacing, and optimization tasks for example, using agents that can automatically adjust daily budgets to avoid under- or overspending.
• Collaborate with internal teams to improve marketing processes through automation and data-driven decision making.
• Develop and iterate on video ad creatives using AI generation tools.

Data Analysis & Strategy

• Analyze campaign performance data to identify opportunities and provide regular optimization recommendations.
• Own measurement strategy, including conversion tracking (GA4, GTM, platform pixels) and attribution approaches.
• Provide data-driven insights to improve creative hooks, landing page alignment, and overall funnel performance.
• Stay ahead of industry trends, algorithm changes, and platform updates, proactively recommending new opportunities and pilots.

Qualifications:

Required Skills & Experience:

• Proven Experience: 5+ years of hands-on performance marketing and paid media experience managing significant monthly ad spend.
• Platform Expertise: Deep experience managing campaigns on Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and/or programmatic platforms.
• AI & Automation Proficiency: Demonstrated experience using AI tools (e.g., ChatGPT, Claude) for marketing analysis and automation platforms (e.g., Zapier, Make, n8n) to streamline workflows.
• Analytical Mindset: Strong ability to review campaign data, identify trends, and scale winning strategies. Proficiency in analytics and reporting platforms like Google Analytics, Looker Studio, or Excel.
• Technical Fluency: Familiarity with conversion tracking, API integrations, and marketing automation tools.

Preferred Qualifications:

• Experience with AI-native programmatic platforms or tools.
• Understanding of how to brief and manage AI agents for campaign setup and optimization.
• Knowledge of agentic advertising protocols and the programmatic supply chain