Growth Lead, SME Lending & Acquisition

Astra Tech Group; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

BOTIM is seeking a highly analytical B2B Growth Manager – SME Lending to drive acquisition, activation and growth of SME customers across the BOTIM ecosystem. You will own the end-to-end growth funnel for SME Lending: from identifying high-potential businesses to driving application, approval, disbursement and cross-sell, collaborating with Product, Credit/Risk, Sales, Partnerships and Data.

You will build segmentation, run experiments, optimize funnels, and develop CRM journeys for various

Qualifications

• 5–8 years of experience in Growth, Fintech, Lending, B2B Financial Services, Payments or Digital Businesses.
• Strong experience building and optimizing digital acquisition and conversion funnels.
• Highly analytical and comfortable working with large datasets.
• Strong understanding of experimentation, cohort analysis and funnel optimization.
• Experience with SQL, BI tools, CRM platforms or product analytics is strongly preferred.

Responsibilities

• Build and execute growth strategies to acquire qualified SME borrowers.
• Own and optimize the complete SME lending funnel from lead to disbursement and repeat borrowing.
• Develop SME segmentation and targeting with risk/data teams to identify high-potential borrowers.
• Create lifecycle CRM journeys for various cohorts and run structured experiments across channels.
• Identify new growth channels and partnerships to scale SME lending within BOTIM ecosystem.

Skills

Data analysis

SQL

CRM platforms

A/B testing

Cross-functional

Growth marketing

Fintech domain

Tools

BI tools

CRM platforms

Job description

BOTIM is seeking a highly analytical B2B Growth Manager – SME Lending to drive acquisition, activation and growth of SME customers across the BOTIM ecosystem. You will own the end-to-end growth funnel for SME Lending: from identifying high-potential businesses to driving application, approval, disbursement and cross-sell, collaborating with Product, Credit/Risk, Sales, Partnerships and Data.

You will build segmentation, run experiments, optimize funnels, and develop CRM journeys for various