Growth-Focused Product Manager for Funnels & Lead Gen

Dubizzle Group; Dubai; On-site; AED 300,000 - 450,000; Full time

Benefits offered by this job

Tax-free salary

Health insurance

Annual air ticket

Employee discounts

Rewards & Recognition

Professional development

Job summary

Bayut & dubizzle, part of the Dubizzle Group, is seeking a Product Manager - Growth to own end-to-end lead-generation performance for VAS funnels across dubizzle platform, CLM and paid channels. You will identify choke points, run structured tests, and ship improvements to increase lead volume and conversion.

The role involves driving VAS frontend initiatives, partner integrations, and cross-functional collaboration with design, engineering, CRM, Marketing and Sales Ops to expand the automotive

Qualifications

• Bachelor’s degree in Business Administration, Engineering, Computer Science, Marketing, Economics or a related field.
• 4–6 years of experience in product management and growth roles, ideally within e-commerce, marketplaces or classifieds platforms.
• Proven track record improving funnel conversion rates and running structured A/B testing programs.
• Experience working with cross-functional engineering and design teams to ship product improvements.
• Experience in automotive services, fintech, insurtech or proptech-adjacent products is beneficial.
• Knowledge of effective sales methodologies and strategies for hitting and exceeding revenue targets.
• Knowledge of the banking and insurance partner landscape, including their specific requirements, approval criteria, and operational processes.
• Excellent written and verbal communication skills in English.

Responsibilities

• Own end-to-end lead-generation performance across VAS funnels (inspections, financing, insurance, evaluations, service contracts).
• Identify choke points and drop-off stages using data, session recordings and user behavior analysis.
• Tweak funnel flows, forms, CTAs and messaging to increase qualified lead generation across channels (web/app, CLM, paid).
• Expand lead capture across channels — WhatsApp, call centre and chatbot.
• Personalise and segment funnel steps based on user profile and prior behavior.
• Design re-engagement and remarketing flows to recover users who dropped off.
• Define and track north-star and stage-level metrics for every funnel.
• Build and prioritise a continuous A/B and multivariate testing roadmap using RICE/ICE.

Skills

Lead generation

Growth

A/B testing

Analytics

GA4

GTM

Education

Bachelor’s degree

Tools

GA4

GTM

Job description

Bayut & dubizzle, part of the Dubizzle Group, is seeking a Product Manager - Growth to own end-to-end lead-generation performance for VAS funnels across dubizzle platform, CLM and paid channels. You will identify choke points, run structured tests, and ship improvements to increase lead volume and conversion.

The role involves driving VAS frontend initiatives, partner integrations, and cross-functional collaboration with design, engineering, CRM, Marketing and Sales Ops to expand the automotive