Growth-Focused Multichannel Campaign Lead

Middlesex University Dubai; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Middlesex University Dubai is seeking an Assistant Manager - Multichannel Campaign Strategy & Engagement to convert enrolment objectives into high-performing multi-channel campaigns across priority markets. You will centralise campaign planning, activation, budgeting, and reporting to support each intake with an integrated calendar and data-driven decisions.

The role emphasizes continuous A/B testing, real-time optimization, and strong agency management to launch on time in key markets while

Qualifications

• Degree in Marketing, Communications, or related field.
• Minimum 5 years’ experience leading integrated marketing campaigns in higher education or international settings.
• Deep understanding of SEO, SEM, PPC, paid social, analytics, and campaign optimisation.

Responsibilities

• Plan, launch, and manage multi-channel marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic, and offline platforms.
• Develop annual and quarterly campaign calendars aligned with intakes, budgets, channels, and KPIs.
• Own campaign success from briefing to post-campaign review and optimisation.
• Oversee campaign setup, ensure SEO/SEM compliance and landing page quality.
• Monitor live campaigns and make real-time adjustments to maximise ROI.
• Produce weekly and monthly performance reports with insights and recommendations.
• Lead A/B testing of creatives, ad copy, and landing pages.
• Manage external agencies to ensure timely launches and targets are met.
• Drive innovation by exploring new channels, tools, and formats.
• Benchmark competitors and monitor digital trends to inform future campaigns.
• Control budgets and optimise cost per lead and acquisition.

Skills

Multichannel marketing

Campaign management

A/B testing

Data analytics

Agency management

Budget planning

SEO/SEM

Lead generation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO tools

Campaign platforms

Job description

Middlesex University Dubai is seeking an Assistant Manager - Multichannel Campaign Strategy & Engagement to convert enrolment objectives into high-performing multi-channel campaigns across priority markets. You will centralise campaign planning, activation, budgeting, and reporting to support each intake with an integrated calendar and data-driven decisions.

The role emphasizes continuous A/B testing, real-time optimization, and strong agency management to launch on time in key markets while