Growth & Brand Leader — Fintech

Confidential Careers; Abu Dhabi; On-site; AED 400,000 - 650,000; Full time

Job summary

Confidential Careers is seeking a commercially driven Head of Marketing to shape and lead the marketing function for a UAE-based fintech organization. You will own brand strategy, customer acquisition, digital marketing, GTM for payments and lending products, and growth initiatives across multiple verticals.

You will drive performance marketing, build data-driven campaigns, and lead partnerships to accelerate merchant and customer onboarding in the UAE, GCC, and beyond.

Qualifications

• 10–15 years of progressive marketing experience in fintech or financial services.
• Senior leadership experience with a track record of building brands and platforms.
• Strong data-driven approach with ability to track CAC, LTV and ROI.
• Experience with merchant acquisition and B2B/B2C go-to-market strategies.

Responsibilities

• Define and execute overall brand strategy across multiple verticals and markets.
• Lead cross-functional growth initiatives to drive customer acquisition, onboarding and activation.
• Oversee performance marketing across paid channels and digital assets to optimize ROI.
• Develop GTM strategies for digital wallet, remittance, lending and SME solutions.
• Build ecosystem partnerships and drive merchant/corporate marketing programs.
• Lead PR and thought leadership to position the company in payments and fintech.

Skills

Brand leadership

Growth marketing

Digital marketing

Data-driven

Stakeholder management

Fintech experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Paid advertising platforms

Job description

Confidential Careers is seeking a commercially driven Head of Marketing to shape and lead the marketing function for a UAE-based fintech organization. You will own brand strategy, customer acquisition, digital marketing, GTM for payments and lending products, and growth initiatives across multiple verticals.

You will drive performance marketing, build data-driven campaigns, and lead partnerships to accelerate merchant and customer onboarding in the UAE, GCC, and beyond.