Global Live Events Marketing Leader

Fivehotelsandresorts; Dubai; On-site; AED 201,000 - 335,000; Full time

Job summary

The Group in Dubai is seeking a marketing professional who can own and deliver end-to-end campaigns for live events, DJ performances, and entertainment brands. You will shape content, coordinate with artists and partners, and ensure campaigns resonate with audiences across digital channels.

With 2+ years in live events marketing, you will translate artist programming into compelling campaigns, balance brand objectives with audience development, and adapt quickly to dynamic event schedules,

Qualifications

• 2+ years of relevant marketing experience, ideally within live events, music, nightlife, entertainment or hospitality.
• Proven experience developing and managing marketing campaigns for live events, artists or entertainment brands.
• Strong understanding of electronic music, DJ culture, artist marketing and the international nightlife industry.
• Solid knowledge of digital marketing, social media, content strategy and paid media.
• Experience working directly with artists, management agencies, promoters and external partners.
• Strong project management, communication and stakeholder management skills.
• Ability to manage multiple campaigns, brands and events simultaneously.

Responsibilities

• Develop and manage integrated marketing strategies for live events, DJ performances, residencies and recurring event series.
• Work closely with the programming and events teams to develop, position and grow event brands and concepts.
• Lead marketing campaign planning and execution across digital, social media, content, PR and relevant promotional channels.
• Develop tailored marketing plans for individual events and event series, ensuring alignment with overall brand objectives.
• Oversee marketing timelines, campaign deliverables and cross-functional coordination.
• Identify opportunities to strengthen brand awareness, audience engagement and ticket sales.
• Act as a key marketing contact for artists, artist management, booking agencies and external partners.
• Manage artist-related marketing requirements, including promotional plans, announcements, content assets, approvals and contractual marketing deliverables.
• Coordinate communication between internal departments and external stakeholders to ensure smooth campaign execution.
• Build strong working relationships with artist teams and partners to maximise collaborative marketing opportunities.
• Lead the development of content strategies for individual event series, artist performances and event brands.
• Work closely with creative, social media and production teams to develop engaging, relevant and platform-specific content.
• Oversee content calendars, campaign rollouts and creative briefs.
• Identify content opportunities across the full event lifecycle, including pre-event promotion, live event coverage and post-event storytelling.
• Ensure all content reflects the positioning and identity of the respective event brand.

Skills

Marketing Strategy

Live Events Marketing

Digital Marketing

Brand Partnerships

Project Management

Stakeholder Management

Content Strategy

Social Media

Job description

The Group in Dubai is seeking a marketing professional who can own and deliver end-to-end campaigns for live events, DJ performances, and entertainment brands. You will shape content, coordinate with artists and partners, and ensure campaigns resonate with audiences across digital channels.

With 2+ years in live events marketing, you will translate artist programming into compelling campaigns, balance brand objectives with audience development, and adapt quickly to dynamic event schedules,