Live Events Marketing Manager

Fivehotelsandresorts; Dubai; On-site; AED 201,000 - 335,000; Full time

Job summary

The Group in Dubai is seeking a marketing professional who can own and deliver end-to-end campaigns for live events, DJ performances, and entertainment brands. You will shape content, coordinate with artists and partners, and ensure campaigns resonate with audiences across digital channels.

With 2+ years in live events marketing, you will translate artist programming into compelling campaigns, balance brand objectives with audience development, and adapt quickly to dynamic event schedules,

Qualifications

• 2+ years of relevant marketing experience, ideally within live events, music, nightlife, entertainment or hospitality.
• Proven experience developing and managing marketing campaigns for live events, artists or entertainment brands.
• Strong understanding of electronic music, DJ culture, artist marketing and the international nightlife industry.
• Solid knowledge of digital marketing, social media, content strategy and paid media.
• Experience working directly with artists, management agencies, promoters and external partners.
• Strong project management, communication and stakeholder management skills.
• Ability to manage multiple campaigns, brands and events simultaneously.

Responsibilities

• Develop and manage integrated marketing strategies for live events, DJ performances, residencies and recurring event series.
• Work closely with the programming and events teams to develop, position and grow event brands and concepts.
• Lead marketing campaign planning and execution across digital, social media, content, PR and relevant promotional channels.
• Develop tailored marketing plans for individual events and event series, ensuring alignment with overall brand objectives.
• Oversee marketing timelines, campaign deliverables and cross-functional coordination.
• Identify opportunities to strengthen brand awareness, audience engagement and ticket sales.
• Act as a key marketing contact for artists, artist management, booking agencies and external partners.
• Manage artist-related marketing requirements, including promotional plans, announcements, content assets, approvals and contractual marketing deliverables.
• Coordinate communication between internal departments and external stakeholders to ensure smooth campaign execution.
• Build strong working relationships with artist teams and partners to maximise collaborative marketing opportunities.
• Lead the development of content strategies for individual event series, artist performances and event brands.
• Work closely with creative, social media and production teams to develop engaging, relevant and platform-specific content.
• Oversee content calendars, campaign rollouts and creative briefs.
• Identify content opportunities across the full event lifecycle, including pre-event promotion, live event coverage and post-event storytelling.
• Ensure all content reflects the positioning and identity of the respective event brand.

Skills

Marketing Strategy

Live Events Marketing

Digital Marketing

Brand Partnerships

Project Management

Stakeholder Management

Content Strategy

Social Media

Job description

Dubai, United Arab Emirates | Posted on 10/14/2026

This Isn't Just A Role - It's APosition Within A Global Lifestyle Powerhouse.

At The Group, you'll operate at the crossroads ofculture, entertainment, and commercial ambition - contributing to an ecosystemthat spans hospitality, entertainment, real estate, and beyond.

The Opportunity

A Platform for Those Who Deliver.

Whetheryou're in a frontline role, a specialist function, or a leadership position,every role presents an opportunity to make a meaningful impact.

Roles and Responsibilities

You Take Ownership. You Deliver WithPrecision.

Youapproach your responsibilities with discipline, a clear understanding of whatthe business requires, and a consistent attention to quality - workingcollaboratively and focused, at all times, on delivering meaningful output.

• Develop and manage integrated marketing strategies for live events, DJ performances, residencies and recurring event series.
• Work closely with the programming and events teams to develop, position and grow event brands and concepts.
• Lead marketing campaign planning and execution across digital, social media, content, PR and relevant promotional channels.
• Develop tailored marketing plans for individual events and event series, ensuring alignment with overall brand objectives.
• Oversee marketing timelines, campaign deliverables and cross-functional coordination.
• Identify opportunities to strengthen brand awareness, audience engagement and ticket sales.
• Act as a key marketing contact for artists, artist management, booking agencies and external partners.
• Manage artist-related marketing requirements, including promotional plans, announcements, content assets, approvals and contractual marketing deliverables.
• Coordinate communication between internal departments and external stakeholders to ensure smooth campaign execution.
• Build strong working relationships with artist teams and partners to maximise collaborative marketing opportunities.
• Lead the development of content strategies for individual event series, artist performances and event brands.
• Work closely with creative, social media and production teams to develop engaging, relevant and platform-specific content.
• Oversee content calendars, campaign rollouts and creative briefs.
• Identify content opportunities across the full event lifecycle, including pre-event promotion, live event coverage and post-event storytelling.
• Ensure all content reflects the positioning and identity of the respective event brand.
• Stay informed on emerging music, nightlife, cultural and social media trends.
• 2+ years of relevant marketing experience, ideally within live events, music, nightlife, entertainment or hospitality.
• Proven experience developing and managing marketing campaigns for live events, artists or entertainment brands.
• Strong understanding of electronic music, DJ culture, artist marketing and the international nightlife industry.
• Solid knowledge of digital marketing, social media, content strategy and paid media.
• Experience working directly with artists, management agencies, promoters and external partners is highly desirable.
• Strong project management, communication and stakeholder management skills.
• Ability to manage multiple campaigns, brands and events simultaneously.
• Creative and strategic mindset, combined with a hands-on approach to execution.
• Strong understanding of brand positioning, audience development and event promotion.
• Flexibility to work around live event schedules, including evenings and weekends when required.
• The ideal candidate will be a marketing professional who understands the culture behind live music and nightlife, knows how to translate artist programming into compelling marketing campaigns, and has the creative vision and organisational skills to build event brands while delivering successful campaigns.

What Success Looks Like

Be Part of an Organisation ThatRecognises Delivery and Rewards Growth.

You'llbe part of a global, fast-growing business operating across some of the mostdistinctive destinations in the industry, working alongside a diverse,multicultural team united by shared standards, at a pace that supports realdevelopment and where consistent delivery is recognised across every function,brand, and territory.

You recognise how your work affects thewider team, the guest, and the business, and you act accordingly.

YouRepresent the Brand

Inevery interaction, whether with a guest, a colleague, or a partner, youconduct yourself as a representative of the brand.

You Own It

You assume full responsibility for whatfalls within your remit, and you see it through to completion with minimaloversight.

You Deliver

Yourwork is accurate, timely, and consistently meets the standard expected, whileunderstanding how it connects to the wider business, team output andcommercial results.

You Grow

You receive feedback constructively,develop your capabilities with intent, and approach every challenge as anopportunity to improve.

Ready to Join the Tribe?

If You Want to Play at the HighestLevel, We’d Like to Hear from You.