Global Growth & Lifecycle Marketing Lead

Binance; Abu Dhabi; Remote; AED 400,000 - 680,000; Full time

Benefits offered by this job

Remote-first, work-from-home

Competitive salary & benefits

Job summary

Binance is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle campaigns. You will guide onboarding optimization, personalized campaigns, and engagement strategies to lift activation and first-time transactions.

The role demands deep experience in AB testing, funnel analysis, and data-driven marketing within fintech/e-commerce domains. Responsibilities include building segmentation, membership programs, gamification, and cross-selling to boost retention and

Qualifications

• Proven track record of growing user base in zero-to-one or one-to-many scenarios.
• Experience in retention, conversion and repeat-purchase initiatives with measurable results.
• Strong understanding of AB testing, funnel analysis and lifecycle marketing

Responsibilities

• Activation and Conversion: optimize onboarding with product iterations and personalized campaigns to boost new user activation and first-time transaction rates.
• Retention and Repeat Purchase: build lifecycle and segmentation, develop memberships, points, gamification, and cross-sell strategies.
• Design and optimize referral and viral growth mechanisms to drive organic growth.
• Lead A/B testing and segmentation to allocate resources efficiently.
• Collaborate with teams to ensure smooth execution of lifecycle strategies.
• Apply data analysis to uncover insights and propose data-driven solutions.
• Stay informed about product features and user pain points across business units

Skills

AB testing

Funnel analysis

Lifecycle strategies

Data-driven thinking

Growth campaigns

Marketing automation

Bilingual English/Arabic

Tools

Marketing automation platforms

Job description

Binance is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle campaigns. You will guide onboarding optimization, personalized campaigns, and engagement strategies to lift activation and first-time transactions.

The role demands deep experience in AB testing, funnel analysis, and data-driven marketing within fintech/e-commerce domains. Responsibilities include building segmentation, membership programs, gamification, and cross-selling to boost retention and