Global Campaign Lead - Crypto Growth & Activation

Bybit; Dubai; On-site; AED 300,000 - 500,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking a Global Campaign Lead to own the strategy and execution of global campaigns. The role requires deep crypto market understanding, experience with activation and cross-sell strategies, and bilingual fluency in English and Chinese.

Based in Abu Dhabi or willing to relocate, you will collaborate across Product, Growth, Brand, BD, Data and Regional teams to drive campaign impact. You will lead a team, define priorities, and optimize global initiatives, campaigns, and events to grow

Qualifications

• 5+ years in growth, campaign ops, user ops, or related roles in crypto/fintech.
• Deep knowledge of crypto, exchange products, trading mechanics, and user behavior.
• Active trading experience with various products and strategies.
• Fluent in English and Chinese as working languages.
• Based in or willing to relocate to Abu Dhabi, UAE.

Responsibilities

• Own global campaigns end-to-end from strategy to execution and review.
• Lead platform initiatives including trading competitions and product launches.
• Build lifecycle campaigns covering activation, engagement, retention, and reactivation.
• Identify cross-sell opportunities by aligning needs with products and tools.
• Collaborate with Product, Growth, Brand, BD, Data, and Regional teams on complex initiatives.
• Measure impact by active traders, volume, revenue, and ROI.
• Lead the Global Campaign team and improve frameworks and execution efficiency.

Skills

Growth campaigns

Lifecycle ops

Active trading

Crypto industry knowledge

Data-driven

Cross-functional leadership

English & Chinese

Job description

Bybit is seeking a Global Campaign Lead to own the strategy and execution of global campaigns. The role requires deep crypto market understanding, experience with activation and cross-sell strategies, and bilingual fluency in English and Chinese.

Based in Abu Dhabi or willing to relocate, you will collaborate across Product, Growth, Brand, BD, Data and Regional teams to drive campaign impact. You will lead a team, define priorities, and optimize global initiatives, campaigns, and events to grow