Brand Marketing Manager

applydubaijob.com; Dubai; On-site; AED 312,000 - 446,000; Full time

Job summary

Confidential (Recruitment via Hays) in Abu Dhabi is seeking an experienced Brand Marketing Manager to join its technology team. You will develop and execute brand strategies, lead integrated campaigns, and drive product go-to-market initiatives.

The role emphasizes leveraging AI-powered marketing tools, measuring ROI, and delivering data-driven insights to boost customer engagement and business growth across multi-channel programs.

Qualifications

• 7–10 years of brand marketing, campaign marketing or integrated marketing experience.
• Experience developing and executing brand strategies.
• Experience in UK or European markets is encouraged.

Responsibilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Skills

Brand marketing

Integrated marketing campaigns

Product go-to-market planning

AI-powered marketing tools

Marketing ROI & performance analytics

Education

Bachelor's Degree in Marketing or related field

Tools

AI marketing tools

Job description

Job Title: Brand Marketing Manager

Employer: Confidential (Recruitment via Hays)

Job Location: Abu Dhabi, United Arab Emirates

Employment Type: Full Time

Salary: AED 28,000 – 40,000 per month (as estimated in source posting)

Candidate Prerequisites: 7–10 Years Brand/Integrated Marketing Experience | Product Go-To-Market Strategy | AI-Powered Marketing Tools | Marketing ROI & Performance Analytics

Position Summary

A leading technology company is seeking an experienced Brand Marketing Manager to join its team in Abu Dhabi. This opportunity is ideal if you have a proven track record in brand development, integrated marketing campaigns, and product go-to-market strategies.

You’ll be responsible for strengthening brand positioning, delivering high-impact marketing initiatives, and leveraging AI-powered marketing technologies to improve customer engagement, campaign performance, and business growth. The role requires a balance of creativity, strategic thinking, and data-driven decision-making.

Core Accountabilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Skills & Experience Required

• Education & Experience: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field; 7–10 years of experience in brand marketing, campaign marketing, or integrated marketing, with proven experience developing and executing brand strategies. Experience working within the UK or European markets is encouraged.
• Technical Proficiency: Strong expertise in integrated multi-channel marketing campaigns; hands‑on experience with product go-to-market planning and execution; knowledge of AI-powered marketing solutions and marketing technologies.
• Core Competencies: Strong analytical skills with experience measuring marketing ROI and campaign performance; excellent communication and executive-level content development abilities.