Generative AI Creative Director Lead Campaigns

Publicis Groupe Middle East; Dubai; On-site; AED 300,000 - 550,000; Full time

Job summary

Saatchi & Saatchi Dubai is seeking a senior Generative AI leader to oversee the broader AI team, guiding talent development, and shaping content strategies for campaigns across social, PR, and internal comms. You will partner with internal clients and cross-functional teams, drive new AI-driven workflows, mentor colleagues, and ensure timely delivery of ground-breaking ideas from conception to production.

A proactive mindset, strong storytelling, and the ability to manage expectations will be

Qualifications

• Minimum of 10-12 years of experience in an advertising agency.
• Experimental and innovative mindset with keen interest in Generative AI.
• Strong portfolio demonstrating successful and innovative campaigns.
• Excellent communication and presentation skills.

Responsibilities

• Develop new workflows, processes and automations for Generative AI company work and manage the creative process from conception to production.
• Create frameworks and evaluate Generative AI tools for use within the team.
• Mentor and guide other team members in the adoption of Generative AI technology and associated processes.
• Oversee every stage of the creative process and collaborate with internal teams and clients.

Skills

Generative AI

Pitching

Project leadership

Tools

Generative AI tools

Job description

Saatchi & Saatchi Dubai is seeking a senior Generative AI leader to oversee the broader AI team, guiding talent development, and shaping content strategies for campaigns across social, PR, and internal comms. You will partner with internal clients and cross-functional teams, drive new AI-driven workflows, mentor colleagues, and ensure timely delivery of ground-breaking ideas from conception to production.

A proactive mindset, strong storytelling, and the ability to manage expectations will be