General Manager - OOH Media

MCG Talent; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

MCG Talent is seeking a senior General Manager in Dubai to lead a traditional out-of-home media business through a digital transformation into a DOOH network. You will own strategy, commercial performance, and operations, driving expansion and a strong market position.

The role requires extensive leadership in OOH/DOOH, a proven track record of transforming businesses, and deep understanding of programmatic advertising and audience measurement.

Qualifications

• Extensive leadership experience in OOH/DOOH media or similar.
• Track record of driving transformation and profitability.
• Strong grasp of digital media networks and programmatic DOOH.
• Experience with asset portfolio expansion and commercial strategy.
• Financial acumen and strong stakeholder management.

Responsibilities

• Lead the strategic transformation from traditional OOH to a DOOH network.
• Drive revenue growth, profitability and new commercial opportunities.
• Develop and execute expansion strategies including assets and digital screens.
• Oversee operations and improve business efficiency.
• Manage relationships with regulators and commercial partners.
• Oversee P&L and ensure sustainable growth.

Skills

OOH/DOOH leadership

Digital transformation

Strategic thinking

Stakeholder management

Commercial growth

Job description

Location: Dubai, UAE

We are seeking an exceptional commercial leader to drive the next phase of growth and transformation for a leading media business in the UAE.

This is a senior leadership opportunity for an experienced OOH/DOOH professional to transform a traditional out-of-home advertising business into a modern, digitally enabled media network, driving innovation, commercial growth and operational excellence.

The Role

Reporting to the Chief Media Officer, the General Manager will take full ownership of business strategy, commercial performance, operations, digital transformation and overall P&L, while leading the expansion and evolution of the media asset portfolio.

Key Responsibilities

• Lead the strategic transformation from traditional OOH to a digitally enabled DOOH network.
• Drive revenue growth, profitability and new commercial opportunities.
• Develop and execute business expansion strategies, including new assets and digital screen investments.
• Lead operational performance and enhance business efficiency.
• Explore opportunities in programmatic DOOH, audience measurement and data-driven advertising.
• Manage relationships with key stakeholders, regulators and commercial partners.
• Oversee the business P&L, ensuring sustainable growth and strong financial performance.

What We're Looking For

• Extensive leadership experience within OOH/DOOH media, ideally within a media owner organisation.
• A proven track record of driving business transformation, commercial growth and profitability.
• Strong understanding of digital media networks, programmatic DOOH and audience measurement.
• Experience in airport, transport, destination or large-scale outdoor advertising environments would be highly advantageous.
• Demonstrated expertise in asset portfolio expansion, commercial strategy and operational leadership.
• Strong financial acumen, strategic thinking and stakeholder management skills.