General Manager Export

Nikai Group of Companies; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A leading consumer electronics company based in Dubai is seeking a General Manager for its Wholesale Business. The role involves driving wholesale and export operations, focusing on international markets, and leading a sales team. Candidates should have 15–18 years of experience in wholesale/export business, strong negotiation skills, and a proven track record in selling consumer electronics. The position requires extensive business travel and cultural adaptability.

Qualifications

• 15–18 years in wholesale/export business with leadership experience.
• Proven track record in selling consumer electronics.
• Strong negotiation and people management skills.

Responsibilities

• Drive wholesale and export sales for consumer electronics.
• Lead and mentor the wholesale/export sales team.
• Develop long-term business growth strategies.

Skills

Leadership

Business Development

Sales Expertise

Negotiation

Communication

Analytical Skills

Education

Bachelor’s degree in Business Administration or related field

MBA (preferred)

Job description

Designation: General Manager - Wholesale Business

Job Purpose

The General Manager – Wholesale Business will be responsible for driving the company’s wholesale and export operations across global markets, with a strong focus on Africa, CIS countries, and other emerging regions. The role requires strong leadership, strategic business development, and hands-on sales expertise in consumer electronics and small domestic appliances and White goods

The incumbent will lead a team, expand market presence, build sustainable partnerships, and ensure achievement of revenue and profitability targets.

Key Responsibilities

Business Development & Sales

• Drive wholesale and export sales for consumer electronics, small domestic appliances and white goods
• Identify, develop, and manage new business opportunities and distribution partners in Africa, CIS, and other regions.
• Negotiate and finalize commercial agreements with distributors, wholesalers
• Develop pricing, product positioning, and market entry strategies to maximize competitiveness.

Leadership & Team Management

• Lead, mentor, and motivate the wholesale/export sales team.
• Set clear performance goals and ensure the team achieves sales and profit targets.
• Foster a culture of accountability, collaboration, and customer focus.

Market Expansion & Travel

• Conduct extensive international business travel to meet clients, distributors, and partners.
• Monitor global market trends, competitor activities, and customer requirements to identify growth opportunities.
• Represent the company at trade fairs, exhibitions, and international business forums.

Strategy & Reporting

• Develop and implement long-term business growth strategies.
• Optimize business processes to improve efficiency, profitability, and customer satisfaction.

Key Requirements

• Bachelor’s degree in Business Administration, International Trade, or related field (MBA preferred).
• Minimum 15–18 years of experience in wholesale/export business, with at least 10 years in a leadership role.
• Proven track record in selling consumer electronics and small domestic appliances in international markets.
• Strong network of distributors and partners in Africa and CIS markets.
• Extensive business travel experience and ability to adapt to different cultural and market environments.
• Strong negotiation, leadership, and people management skills.
• Excellent communication, presentation, and analytical abilities.
• Proficiency in English (knowledge of French/Russian/Arabic/Persian is an advantage).