GCC Bilingual Social Media Manager (Arabic/English)

True North Marketing; Dubai; On-site; AED 201,000 - 391,000; Full time

Job summary

True North Marketing in Dubai is seeking a Social Media Manager to own the content calendar for client brands and our own feeds across Instagram, TikTok, Snapchat and LinkedIn. The role demands fluency in English and Arabic and a data-driven approach to publishing.

You will direct creators and UGC through the studio, brief creative from live performance data, and ensure Arabic and English feeds maintain equal quality. Join a fast-paced, AI-enhanced studio serving UAE and GCC markets.

Qualifications

• Three or more years running social for brands with demonstrable work.
• Fluent in the GCC platform mix: Instagram, TikTok, Snapchat and LinkedIn.
• Bilingual English and Arabic, or capable of shipping both without translation.
• Direct creators and UGC production; provide clear notes on cuts.
• Read analytics as a brief, not a scoreboard.

Responsibilities

• Own the content calendar for brand and client accounts.
• Direct creators and UGC production alongside the studio team.
• Brief performance creative from live campaign data.
• Report monthly against reach, engagement and pipeline.
• Keep the Arabic and English feeds equal in quality, not equal in word count.

Skills

Three or more years running social for

GCC platform fluency

Bilingual English and Arabic

Direct creators and UGC production

Analytics-driven briefs

Job description

True North Marketing in Dubai is seeking a Social Media Manager to own the content calendar for client brands and our own feeds across Instagram, TikTok, Snapchat and LinkedIn. The role demands fluency in English and Arabic and a data-driven approach to publishing.

You will direct creators and UGC through the studio, brief creative from live performance data, and ensure Arabic and English feeds maintain equal quality. Join a fast-paced, AI-enhanced studio serving UAE and GCC markets.