View Role : Social Media Manager

True North Marketing; Dubai; On-site; AED 201,000 - 391,000; Full time

Job summary

True North Marketing in Dubai is seeking a Social Media Manager to own the content calendar for client brands and our own feeds across Instagram, TikTok, Snapchat and LinkedIn. The role demands fluency in English and Arabic and a data-driven approach to publishing.

You will direct creators and UGC through the studio, brief creative from live performance data, and ensure Arabic and English feeds maintain equal quality. Join a fast-paced, AI-enhanced studio serving UAE and GCC markets.

Qualifications

• Three or more years running social for brands with demonstrable work.
• Fluent in the GCC platform mix: Instagram, TikTok, Snapchat and LinkedIn.
• Bilingual English and Arabic, or capable of shipping both without translation.
• Direct creators and UGC production; provide clear notes on cuts.
• Read analytics as a brief, not a scoreboard.

Responsibilities

• Own the content calendar for brand and client accounts.
• Direct creators and UGC production alongside the studio team.
• Brief performance creative from live campaign data.
• Report monthly against reach, engagement and pipeline.
• Keep the Arabic and English feeds equal in quality, not equal in word count.

Skills

Three or more years running social for

GCC platform fluency

Bilingual English and Arabic

Direct creators and UGC production

Analytics-driven briefs

Job description

Bilingual calendars across Instagram, TikTok, Snapchat and LinkedIn, creator direction and performance reporting. English and Arabic to publishing standard, and analytics you read as a brief.

Always-on social for our own brand and for client accounts across the UAE and GCC, in English and Arabic. You set the calendar, direct creators and UGC through our AI-first studio, and brief creative from live performance data rather than instinct. Reporting ties to reach, engagement and pipeline, which means you will be asked what the work moved, not how much of it there was.

Frequently asked questions

Either you write both languages to publishing standard, or you have a system that ships both at equal quality. A feed that reads as translated is the failure case, whichever route you take.

Instagram, TikTok, Snapchat and LinkedIn. Snapchat carries more weight in the GCC than in most markets, so regional platform behaviour matters more here than a generic social background.

Both, and they are held to the same standard. Our own feed is the reference a prospect checks before they believe anything in a proposal.

A large part of it. You direct creators and UGC through our studio rather than briefing and hoping, which means giving notes on a cut and knowing why one take works.

Reach, engagement and pipeline, reviewed monthly. Volume of posts is not a metric here. What the calendar moved is.

Social Media Manager

• Three or more years running social for brands, with work you can point to and explain.
• Fluent in the GCC platform mix: Instagram, TikTok, Snapchat and LinkedIn, and how each behaves in this region.
• Bilingual English and Arabic, or a working system for shipping both without one becoming a translation of the other.
• You direct creators rather than commission them, and you can tell a good cut from a bad one.
• You read analytics as a brief, not as a scoreboard.

Role & Responsibilities

• Own the content calendar for our brand and for client accounts.
• Direct creators and UGC production alongside the studio team.
• Brief performance creative from live campaign data.
• Report monthly against reach, engagement and pipeline.
• Keep the Arabic and English feeds equal in quality, not equal in word count.

Join the Team