Frozen Category Growth Manager

Barakat; Dubai; On-site; AED 500,000 - 700,000; Full time

Job summary

Barakat in Dubai seeks a dynamic leader to drive the Frozen category across B2B and B2C channels. You will partner with distributors and cross-functional teams to grow revenue, improve distribution, and sharpen route-to-market for sustainable profit.

The role requires strong commercial judgment, entrepreneurial mindset and the ability to translate category insights into actionable plans. Experience in GCC markets and advanced analytics will help you design growth initiatives.

Qualifications

• Strong commercial and business acumen and the ability to connect category decisions to sales and profitability.
• Mandatory working knowledge of B2C business in the GCC; B2B / Foodservice experience is a plus.
• Strong analytical capability with advanced Excel and PowerPoint; able to leverage AI and data-driven tools.
• Proven project management and operational excellence, from concept to execution.
• Entrepreneurial mindset and ability to operate with ambiguity.

Responsibilities

• Deliver Frozen category revenue, gross margin and profitability targets.
• Drive sustainable sales growth across B2B and B2C channels.
• Expand numeric and weighted distribution with distributors; strengthen route-to-market.
• Increase presence, visibility and contribution of Frozen across Barakat channels.
• Build cross-functional alignment to embed category priorities into channel plans.
• Manage category budgets and trade spends to deliver ROI.
• Identify and convert new customer, channel and market opportunities.
• Track distribution and channel performance; address gaps.

Skills

Commercial acumen

GCC B2C knowledge

Advanced Excel

PowerPoint

Data analytics

Project management

Entrepreneurial mindset

Job description

Barakat in Dubai seeks a dynamic leader to drive the Frozen category across B2B and B2C channels. You will partner with distributors and cross-functional teams to grow revenue, improve distribution, and sharpen route-to-market for sustainable profit.

The role requires strong commercial judgment, entrepreneurial mindset and the ability to translate category insights into actionable plans. Experience in GCC markets and advanced analytics will help you design growth initiatives.