Category Manager- Frozen

Barakat; Dubai; On-site; AED 500,000 - 700,000; Full time

Job summary

Barakat in Dubai seeks a dynamic leader to drive the Frozen category across B2B and B2C channels. You will partner with distributors and cross-functional teams to grow revenue, improve distribution, and sharpen route-to-market for sustainable profit.

The role requires strong commercial judgment, entrepreneurial mindset and the ability to translate category insights into actionable plans. Experience in GCC markets and advanced analytics will help you design growth initiatives.

Qualifications

• Strong commercial and business acumen and the ability to connect category decisions to sales and profitability.
• Mandatory working knowledge of B2C business in the GCC; B2B / Foodservice experience is a plus.
• Strong analytical capability with advanced Excel and PowerPoint; able to leverage AI and data-driven tools.
• Proven project management and operational excellence, from concept to execution.
• Entrepreneurial mindset and ability to operate with ambiguity.

Responsibilities

• Deliver Frozen category revenue, gross margin and profitability targets.
• Drive sustainable sales growth across B2B and B2C channels.
• Expand numeric and weighted distribution with distributors; strengthen route-to-market.
• Increase presence, visibility and contribution of Frozen across Barakat channels.
• Build cross-functional alignment to embed category priorities into channel plans.
• Manage category budgets and trade spends to deliver ROI.
• Identify and convert new customer, channel and market opportunities.
• Track distribution and channel performance; address gaps.

Skills

Commercial acumen

GCC B2C knowledge

Advanced Excel

PowerPoint

Data analytics

Project management

Entrepreneurial mindset

Job description

To drive category revenue, profitability and sustainable growth for the Frozen business through strong B2B and B2C sales execution, distribution expansion, channel development and commercial activation. The role will act as a champion for the Frozen category, working closely with distributors and cross-functional teams to unlock new opportunities, strengthen route-to-market and embed Frozen across relevant channels. The role requires a strong commercial and business development orientation, with an entrepreneurial mindset and the ability to translate category insights into tangible business results.

Responsibilities

• Category Revenue & Profitability
• Deliver Frozen category revenue, gross margin and profitability targets; identify and execute opportunities to accelerate profitable growth.
• Drive sustainable sales growth across B2B and B2C channels, with clear channel-specific growth plans.
• Distribution Expansion
• Expand numeric and weighted distribution across priority channels and markets, working closely with distributors to strengthen route-to-market and execution.
• Increase the presence, visibility and contribution of Frozen across relevant Barakat channels and customer segments.
• Cross-Functional Category Growth
• Build alignment across Sales, Marketing, Supply Chain, Finance and other stakeholders to drive the Frozen agenda and embed category priorities into channel and functional plans.
• Trade Investment & Budget Management
• Effectively manage category budgets and trade spends, ensuring investments are aligned to growth priorities, commercially justified and deliver measurable ROI.
• New Business & Channel Development
• Identify and convert new customer, channel, product and market opportunities to build the Frozen growth pipeline.
• Deliver category initiatives and projects on time, with clear ownership, strong operational discipline and measurable business outcomes.
• Drive distribution expansion for Frozen across relevant channels and customer segments.
• Partner closely with distributors for market execution and unlock incremental opportunities.
• Identify & execute channels, customers and occasions where Frozen can win.
• Develop channel-specific plans to improve availability, visibility and sales conversion.
• Track distribution, sales and channel performance and proactively address gaps.
• Work cross-functionally to embed Frozen into channel strategies, sales plans and commercial priorities.

Required Skills

• Strong commercial and business acumen, with the ability to connect category decisions to sales, revenue, distribution and profitability.
• Mandatory working knowledge of B2C business in the GCC; B2B / Foodservice experience will be an added advantage.
• Strong analytical capability with advanced Excel and PowerPoint skills, and the ability to leverage AI and data-driven tools to generate insights and improve decision-making.
• Demonstrated project management and operational excellence, with the ability to take an idea from concept through execution and measurable business impact.
• Entrepreneurial / start-up mindset — comfortable operating with ambiguity, building new ways of working and taking ownership beyond the boundaries of a traditional role.