Senior Category Marketing Analyst: Growth Strategy & Insights

MBRF; Dubai; On-site; AED 223,000 - 335,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

MBRF is seeking a Category Management Analyst to drive profitable growth across designated categories in the MENA region. The role acts as the primary bridge between market opportunities, category performance, and business execution, shaping strategies, pipelines, and innovative opportunities in collaboration with Marketing and Innovation teams.

You will manage the 360° performance metrics, partner with Trade Marketing and Commercial to implement plans, and stay ahead of market dynamics to seize

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics or related field; MBA or Master's degree preferred.
• Fluent in English; Arabic a plus.
• Minimum 3 years of FMCG experience in Category Management, Marketing, Business Analytics, Commercial Planning or related functions.
• Strong experience in market analysis, category performance management, and business planning.
• Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.
• Experience working cross-functionally with Commercial, Finance, Supply Chain, Marketing and Operations teams.
• Advanced analytical, reporting and presentation skills.

Responsibilities

• Drive profitable and sustainable growth of assigned categories across MENA as the key integrator between opportunities, performance and execution.
• Develop category strategies translating priorities into regional action plans and BRF processes such as PO, Cycle and Mobile.
• Own 360° category performance—diagnose KPIs like volume, revenue, market share and margins to identify opportunities.
• Manage the Category P&L, tracking deviations and opportunities across key drivers.
• Monitor market and competitive dynamics to anticipate opportunities.
• Identify white spaces and growth platforms in segments, channels and formats.
• Lead portfolio and assortment recommendations including SKUs and product mix optimization.
• Define category pipelines and innovation opportunities in partnership with Marketing and Innovation.
• Lead category agenda for launches and renovations, aligning consumer opportunity plus feasibility and plans.
• Partner with Trade Marketing and Commercial teams to translate strategy into actionable trade plans.

Skills

Category management

Market analysis

Cross-functional collaboration

Analytical skills

Strategic thinking

Education

Bachelor's degree in Business Administration/Marketing/Economics

MBA or Master's degree (preferred)

Job description

MBRF is seeking a Category Management Analyst to drive profitable growth across designated categories in the MENA region. The role acts as the primary bridge between market opportunities, category performance, and business execution, shaping strategies, pipelines, and innovative opportunities in collaboration with Marketing and Innovation teams.

You will manage the 360° performance metrics, partner with Trade Marketing and Commercial to implement plans, and stay ahead of market dynamics to seize