FMCG Field Sales Representative – Supermarkets & Groceries

Frozen Cafe; Ajman; On-site; AED 28,000 - 33,000; Full time

Job summary

Frozen Cafe is expanding its FMCG field sales team across the UAE, targeting supermarkets, grocery stores, and mini marts. You will visit retailers, present products, take orders, and build repeat business, with territories assigned based on experience and relationships.

This field-based role requires strong face-to-face selling skills, the ability to develop a sales territory, and the drive to hit weekly and monthly targets.

Qualifications

• Previous UAE field-sales experience preferred.
• Experience selling directly to supermarkets and grocery stores strongly preferred.
• Good knowledge of the UAE retail market.
• Confident approaching new businesses without appointments.
• Strong face-to-face sales and negotiation skills.
• Ability to independently develop a sales territory.
• Strong relationship-building skills.
• Must be comfortable spending the majority of the working day in the field.

Responsibilities

• Visit supermarkets, grocery stores, mini marts and relevant retail outlets every day.
• Identify store owners, managers, buyers and purchasing decision-makers.
• Introduce and present our product range.
• Explain wholesale pricing, retailer margins and promotional opportunities.
• Secure opening orders from new retailers.
• Develop new supermarket and grocery accounts.
• Take repeat orders from existing customers.
• Maintain strong relationships with store owners and buyers.
• Identify new retail opportunities within the assigned territory.
• Ensure products remain available and properly displayed in customer stores.
• Monitor competitor products, pricing and activity.
• Maintain accurate records of customer visits and sales activity.
• Follow up with customers to generate repeat business.
• Achieve weekly and monthly sales targets.
• Provide regular reports on visits, orders and new accounts.

Skills

FMCG sales

Supermarket sales

Route sales

Van sales

New business dev

Retail account opening

Face-to-face selling

Negotiation

Customer relationships

Order generation

Repeat sales

Territory management

Merchandising awareness

Market analysis

Target-driven sales

Communication skills

Independent work

Driving licence

Languages: Arabic/English/Hindi/Urdu

Job description

FMCG Field Sales Representative – Supermarkets & Groceries

Multiple Vacancies Available

We are expanding our retail distribution network and are looking for experienced, energetic and results-drivenFMCG Field Sales Representativesto introduce and sell our product range to supermarkets, grocery stores, mini marts and other suitable retail outlets across the UAE.

This is afield-based sales position.

Your primary responsibility will be to visit retailers directly, introduce our products, secure new accounts, take orders and build long-term repeat business.

We are hiringmultiple sales representatives, with individual sales territories allocated based on the candidate's experience, market knowledge and existing retailer relationships.

Main Responsibilities

• Visit supermarkets, grocery stores, mini marts and relevant retail outlets every day.
• Identify store owners, managers, buyers and purchasing decision-makers.
• Introduce and present our product range.
• Explain wholesale pricing, retailer margins and promotional opportunities.
• Secure opening orders from new retailers.
• Develop new supermarket and grocery accounts.
• Take repeat orders from existing customers.
• Maintain strong relationships with store owners and buyers.
• Identify new retail opportunities within the assigned territory.
• Ensure products remain available and properly displayed in customer stores.
• Monitor competitor products, pricing and activity.
• Maintain accurate records of customer visits and sales activity.
• Follow up with customers to generate repeat business.
• Achieve weekly and monthly sales targets.
• Provide regular reports on visits, orders and new accounts.

Who We Are Looking For

We are particularly interested in candidates with experience in:

• FMCG sales
• Supermarket sales
• Grocery sales
• Route sales
• Van sales
• Wholesale distribution
• Food and beverage sales
• Consumer goods distribution

Candidates who already have relationships with supermarket owners, grocery stores, mini marts, purchasing managers or retail buyers in the UAE will be highly preferred.

Requirements

• Previous UAE field-sales experience preferred.
• Experience selling directly to supermarkets and grocery stores strongly preferred.
• Good knowledge of the UAE retail market.
• Confident approaching new businesses without appointments.
• Strong face-to-face sales and negotiation skills.
• Ability to independently develop a sales territory.
• Strong relationship-building skills.
• Must be comfortable spending the majority of the working day in the field.
• UAE driving licence preferred.
• English required.
• Arabic, Hindi or Urdu would be an advantage.

Performance Targets

Performance will be measured according to:

• Number of new retail accounts opened.
• Number of active stores stocking our products.
• Monthly sales achieved.
• Repeat orders.
• Customer retention.
• Territory growth.
• Quality of daily customer visits.

We are looking for salespeople who are motivated byopening new accounts and growing distribution, not simply maintaining existing customers.

Compensation

Competitive basic salary plus commission and performance incentives.

Additional incentives may be offered for:

• Opening new supermarket and grocery accounts.
• Achieving monthly sales targets.
• Achieving distribution targets.
• Exceeding sales targets.
• Developing high-value retail accounts.

Location:UAE

Job Type:Full-time

Salary: 2,500 to 3,000 + Bonuses & Car

Vacancies:Multiple Positions

Department:FMCG Field Sales / Retail Distribution

Skills

FMCG sales experience

Supermarket and grocery sales

Field sales / outdoor sales

Route sales / van sales

New business development

Retail account opening

Face-to-face selling

Negotiation and closing

Customer relationship management

Order generation and repeat sales

Territory management

Retail merchandising awareness

Competitor and market analysis

Target-driven sales

Strong communication skills

Ability to work independently

UAE retail market knowledge

Existing supermarket/grocery contacts preferred

UAE driving licence preferred

Arabic, English, Hindi or Urdu advantageous