Field Marketing Lead, META - 7-Month Contract

Manpower Middle East; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Manpower Middle East is seeking a Field Marketing Specialist to join the team in Dubai on a 7-month maternity-cover contract. You will act as the key marketing partner for the META region with a focus on KSA, driving demand generation and executing integrated campaigns aligned with regional priorities.

You will collaborate with regional Sales and internal marketing teams, manage multiple campaigns, and optimize activities based on data insights.

Qualifications

• 5+ years of B2B marketing, field marketing, campaign management or demand generation.
• Experience in the Middle East technology market is preferred.
• Strong understanding of integrated marketing across digital, content, email, social media, webinars and events.
• Data-driven mindset with ability to track performance, pipeline and ROI.

Responsibilities

• Partner with regional Sales teams to align priorities and pipeline objectives.
• Execute integrated marketing campaigns across digital channels, email, social, webinars and events.
• Support demand and lead generation initiatives to grow business.
• Localize and implement regional and global marketing programs for the META market.
• Collaborate with internal teams to align messaging and execution.
• Manage campaign timelines, deliverables and stakeholder communications.
• Plan and support webinars, customer events and third-party activities.
• Monitor campaign performance and optimize based on data and insights.
• Analyze engagement, lead generation, conversion and pipeline metrics.
• Gather market and customer insights to improve future initiatives.
• Build relationships across Sales and Marketing, manage multiple projects simultaneously.

Skills

B2B marketing

Field marketing

Campaign management

Demand generation

Data-driven

Stakeholder management

Project management

Arabic language (advantage)

Education

Bachelor's degree in Marketing or Business

Job description

Manpower Middle East is seeking a Field Marketing Specialist to join the team in Dubai on a 7-month maternity-cover contract. You will act as the key marketing partner for the META region with a focus on KSA, driving demand generation and executing integrated campaigns aligned with regional priorities.

You will collaborate with regional Sales and internal marketing teams, manage multiple campaigns, and optimize activities based on data insights.