Field Marketing Specialist (7 Months Contract)

Manpower Middle East; Dubai; In loco; AED 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Manpower Middle East is seeking a Field Marketing Specialist to join the team in Dubai on a 7-month maternity-cover contract. You will act as the key marketing partner for the META region with a focus on KSA, driving demand generation and executing integrated campaigns aligned with regional priorities.

You will collaborate with regional Sales and internal marketing teams, manage multiple campaigns, and optimize activities based on data insights.

Competenze

• 5+ years of B2B marketing, field marketing, campaign management or demand generation.
• Experience in the Middle East technology market is preferred.
• Strong understanding of integrated marketing across digital, content, email, social media, webinars and events.
• Data-driven mindset with ability to track performance, pipeline and ROI.

Mansioni

• Partner with regional Sales teams to align priorities and pipeline objectives.
• Execute integrated marketing campaigns across digital channels, email, social, webinars and events.
• Support demand and lead generation initiatives to grow business.
• Localize and implement regional and global marketing programs for the META market.
• Collaborate with internal teams to align messaging and execution.
• Manage campaign timelines, deliverables and stakeholder communications.
• Plan and support webinars, customer events and third-party activities.
• Monitor campaign performance and optimize based on data and insights.
• Analyze engagement, lead generation, conversion and pipeline metrics.
• Gather market and customer insights to improve future initiatives.
• Build relationships across Sales and Marketing, manage multiple projects simultaneously.

Conoscenze

B2B marketing

Field marketing

Campaign management

Demand generation

Data-driven

Stakeholder management

Project management

Arabic language (advantage)

Formazione

Bachelor's degree in Marketing or Business

Descrizione del lavoro

Contract: 7 months contract (maternity cover)

Employment: Outsourced through Manpower Middle East

About the Role

Our client, one of the leading global enterprise software companies, is seeking a Field Marketing Specialist to join their team on a 7-month (maternity cover) contract based in Dubai. In this role, you will act as the key marketing partner for the META region with a particular focus in KSA, driving demand generation initiatives and executing integrated marketing campaigns aligned with regional business priorities.

About the Requirements

• Partner closely with regional Sales teams to understand business priorities, target accounts, and pipeline objectives.
• Execute integrated marketing campaigns across digital, email, social media, webinars, and events.
• Support demand generation and lead generation initiatives to drive business growth.
• Localize and implement regional and global marketing programs for the META market.
• Collaborate with internal marketing teams to ensure alignment of campaign messaging and execution.
• Manage campaign timelines, deliverables, and stakeholder communications.
• Plan and support webinars, customer events, and third-party marketing activities.
• Monitor campaign performance and optimize activities based on data and insights.
• Analyze engagement, lead generation, conversion, and pipeline metrics.
• Gather market and customer insights to improve future marketing initiatives.
• Build strong relationships with internal stakeholders across Sales and Marketing functions.
• Manage multiple projects simultaneously while ensuring high-quality execution.

About You

• Minimum 5 years of experience in B2B marketing, field marketing, campaign management, or demand generation. Experience within the Middle East technology market.
• Proven experience within enterprise technology, software, SaaS, Data & AI, or related industries.
• Strong understanding of integrated marketing across digital, content, email, social media, webinars, and events.
• Data-driven mindset with experience tracking campaign performance, lead generation, pipeline contribution, and ROI.
• Strong communication, stakeholder management, project management, and organizational skills, with the ability to manage multiple priorities and build effective working relationships across teams. Arabic language skills would be advantageous.
• Bachelor's degree in Marketing, Business, or a related discipline.