Brand Manager

Management Solutions International MSI; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

A regional management consultancy is seeking a Brand Manager to develop and execute strategies for dealerships in the UAE. The ideal candidate will have 3–5 years of experience in brand management or marketing within the automotive or EV sectors. Strong communication and stakeholder management skills, along with expertise in launching automotive brands, are essential. Knowledge of the EV market is a plus. This role requires UAE experience.

Qualifications

• 3–5 years of experience in brand management or marketing, preferably in automotive or EV sector.
• Proven track record of launching new automotive brands/models.
• Knowledge of EV market trends is an advantage.
• Knowledge of EV market trends; Chinese brands a plus.
• Experience budgets ROI and dealership marketing activities.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute brand strategies to grow dealerships in the UAE.
• Conduct market research and competitor analysis for EV adoption.
• Coordinate the launch of new EV models through showroom activities.
• Conduct market research and competitor analysis for EV trends.
• Coordinate showroom launches of new EV models.
• Collaborate with sales, after-sales and finance to align initiatives.
• Monitor lead generation across digital and social platforms.
• Design and execute comprehensive sales campaigns to stay competitive.

Skills

Brand management

Marketing

Communication skills

Stakeholder management

Sales campaigns

Budget management

Stakeholder management

Communication skills

English proficiency

Arabic language advantage

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree in related field

Tools

CRM (e.g., Salesforce)

Analytics tools (GA, Power BI)

MS Excel

Marketing automation tools

Job description

Major Responsibilities

• Develop and execute brand strategies to establish and grow dealerships in the UAE.


• Maintain brand guidelines aligned with the manufacturer to ensure consistent messaging and showroom branding.


• Serve as the liaison between dealership and manufacturer adapting global brand direction to local market needs.


• Conduct market research and competitor analysis to identify trends and customer preferences particularly for EV adoption.


• Coordinate the launch of new EV models through planning and organizing showroom activities and events.


• Collaborate with sales after-sales and finance teams to align brand initiatives with dealership goals.


• Monitor entire lead generation progress on all platforms of digital and social media efforts to support brand presence and lead conversions.


• Designing and executing comprehensive sales campaigns with a strategic focus on continuously monitoring and analysing competitors’ sales activities and initiatives to ensure a competitive advantage in the market.

Qualifications & Skills

• Bachelor’s degree in Marketing Business Administration or related field; Master’s degree preferred.


• 3–5 years of experience in brand management or marketing preferably in automotive or EV sector.


• Proven track record of launching new automotive brands/models and executing successful campaigns.


• knowledge of EV market trends and Chinese automotive brands would be an advantage.


• Experience managing budgets ROI and dealership marketing activities.


• Excellent communication stakeholder management and presentation skills.


• Proficiency in English; Arabic and other languages would be an added advantage.

Note: Applicants must have UAE experience.