Enterprise MarTech Lead: Data-Driven Personalisation

CSi - LANDMARK GROUP; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

CSi within Landmark Group seeks a senior MarTech leader to own the enterprise MarTech portfolio across Marketing, Loyalty, CRM, Digital Commerce, Data and Technology. You will shape a multi-year roadmap, drive platform adoption, and align product, data and engineering teams to deliver measurable improvements in acquisition, engagement and lifetime value across brands and markets.

The role combines strategic vision with hands-on delivery, balancing transformation with reliable execution, and

Qualifications

• Senior MarTech leadership with enterprise scope across Marketing, Loyalty, CRM, Digital Commerce, Data and Technology.
• Experience owning a MarTech roadmap end-to-end across multiple brands and markets.
• Proven track record in product-led or agile environments with cross-functional teams.

Responsibilities

• Define and own the enterprise MarTech roadmap aligned to customer, commercial and operational priorities.
• Drive architecture-aligned technology strategy, platform delivery and governance.
• Lead MarTech product delivery from discovery to adoption and optimisation.
• Oversee customer data, identity, CDP and activation capabilities for real-time journeys.
• Lead vendor management and commercial optimization for MarTech platforms and partners.

Skills

MarTech leadership

Product portfolio management

Enterprise architecture alignment

Vendor management

Cross-functional leadership

Education

Bachelor's degree (tech/IS/Marketing or related)

Advanced degree advantageous

Tools

Bloomreach

Salesforce Marketing Cloud

Adobe Experience Platform/Journey Optimizer

Braze

MoEngage

GA4

Job description

CSi within Landmark Group seeks a senior MarTech leader to own the enterprise MarTech portfolio across Marketing, Loyalty, CRM, Digital Commerce, Data and Technology. You will shape a multi-year roadmap, drive platform adoption, and align product, data and engineering teams to deliver measurable improvements in acquisition, engagement and lifetime value across brands and markets.

The role combines strategic vision with hands-on delivery, balancing transformation with reliable execution, and