MarTech Measurement & Data Governance Lead

CSi - LANDMARK GROUP; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

CSi (Customer Strategy Intelligence) within Landmark Group seeks a commercially minded digital measurement leader to establish how MarTech performance, data quality and business value are defined, governed and reported. You will set the measurement system, challenge evidence and enable decisions with clear, explainable metrics.

The role oversees measurement strategy, KPI governance, data quality, attribution and experimentation, and executive reporting across brands, channels and markets.

Qualifications

• 5-7+ years in digital analytics, marketing measurement, MarTech performance, marketing effectiveness, business intelligence or a related field.
• Demonstrated experience defining KPI frameworks, validating measurement, building executive reporting and translating analysis into decisions.
• Practical experience with attribution, experimentation or incrementality methods and the ability to explain their limitations.
• Experience operating in complex, multi-brand, multi-channel or multi-market environments is preferred.
• Bachelor’s degree in analytics, statistics, economics, marketing, business, information systems or a related discipline; advanced qualification is advantageous.

Responsibilities

• Define the MarTech measurement framework, linking platform capabilities and initiatives to adoption, operational, customer and commercial outcomes.
• Create a governed KPI dictionary covering definitions, formulas, source systems, scope, exclusions, cadence and accountable owners.
• Align short- and long-term measurement views and document where metrics are directional, attributable or constrained.
• Review new initiatives to confirm objectives, baselines, instrumentation, targets and evaluation methods before launch.
• Partner with MarTech Operations and Analytics to define measurement requirements for web, app, CRM and activation platforms.

Skills

Digital analytics leadership

MarTech governance

KPI frameworks

Executive reporting

Data quality & validation

Education

Bachelor’s degree in analytics or related field

Tools

GA4

SQL basics

Job description

CSi (Customer Strategy Intelligence) within Landmark Group seeks a commercially minded digital measurement leader to establish how MarTech performance, data quality and business value are defined, governed and reported. You will set the measurement system, challenge evidence and enable decisions with clear, explainable metrics.

The role oversees measurement strategy, KPI governance, data quality, attribution and experimentation, and executive reporting across brands, channels and markets.