Head of Personalisation & AI Activation

csi - landmark group; United Arab Emirates; On-site; AED 700,000 - 1,000,000; Full time

Job summary

CSi (Customer Strategy Intelligence) within Landmark Group seeks a commercially minded leader to translate customer data, predictive insights and AI-enabled decisioning into personalised experiences with measurable business impact.

You will own the group-wide personalisation roadmap across brands and channels, turning Customer 360 insights into scalable activation strategies and cross-functional collaboration to drive ROI.

Qualifications

• 7–9+ years in personalisation, lifecycle marketing or analytics-led activation.
• Experience designing and scaling personalisation, lifecycle or audience strategies.
• Practical experience with predictive models, propensity models or AI-enabled use cases.
• Strong understanding of customer segmentation, journeys and next-best-action.
• Experience measuring incremental business impact through controlled experimentation.

Responsibilities

• Define and maintain enterprise personalisation roadmap aligned to priorities.
• Translate Customer 360 data into scalable audience logic and activation journeys.
• Identify high-value AI-enabled activation opportunities across channels.
• Establish experimentation framework with control groups and holdouts.
• Collaborate with CRM, Loyalty, MarTech, Ecommerce and analytics teams.

Skills

Personalisation

Lifecycle marketing

CRM strategy

Audience targeting

Experimentation

AI activation

Predictive analytics

Stakeholder management

Measurement & ROI

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

SQL

BI tools

CDP/MarTech platforms

Job description

CSi (Customer Strategy Intelligence) within Landmark Group seeks a commercially minded leader to translate customer data, predictive insights and AI-enabled decisioning into personalised experiences with measurable business impact.

You will own the group-wide personalisation roadmap across brands and channels, turning Customer 360 insights into scalable activation strategies and cross-functional collaboration to drive ROI.