Emirati Segment Growth & Propositions Lead

du; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

du is seeking a seasoned Segment Marketing Propositions professional to shape value propositions for telecom sub-segments in the UAE. You will lead end-to-end portfolio development, coordinating with Brand, Products, and Sales to drive market share and P&L metrics.

With 7+ years in segment marketing in telecom, you will design GTM campaigns, manage on-boarding journeys, and partner with Government Relations to expand exclusive propositions for Emirati customers.

Qualifications

• Minimum Bachelor's in Marketing/BA or related field.
• Strong understanding of telecom market dynamics and customer experience.
• Demonstrated ability to design and test value propositions in telecom segments.

Responsibilities

• Understand needs and usage of sub-segment to tailor value propositions.
• Develop and execute strategies to increase market share and P&L targets.
• Own end-to-end portfolio and go-to-market plans with cross-functional teams.
• Propose and launch segment value propositions with loyalty programs (e.g., Fazaa, Esaad).
• Create GTM strategies and campaign briefs in collaboration with Brand, Products, and Sales channels.
• Improve segment strategy effectiveness through process optimization and analytics.
• Coordinate with Gov Relations and Enterprise teams to establish new partnerships.
• Track KPIs like gross adds, ARPU, churn, and market share for Emirati segment.

Skills

Telecom market dynamics

Customer experience design

Marketing research

Analytical skills

Interpersonal skills

Communication skills

Telecommunications product knowledge

Negotiation skills

Bilingual English/Arabic

Education

Bachelor's in Marketing or related field

Tools

Office Suite

Job description

du is seeking a seasoned Segment Marketing Propositions professional to shape value propositions for telecom sub-segments in the UAE. You will lead end-to-end portfolio development, coordinating with Brand, Products, and Sales to drive market share and P&L metrics.

With 7+ years in segment marketing in telecom, you will design GTM campaigns, manage on-boarding journeys, and partner with Government Relations to expand exclusive propositions for Emirati customers.